Director Digital Marketing Services - SEO/Brand Visibility

Join the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. Cleveland Clinic is recognized as one of the top hospitals in the nation. At Cleveland Clinic, you will receive endless support and appreciation and build a rewarding career with one of the most respected healthcare organizations in the world.   

As Director, Digital Marketing Services, you will organize, plan and direct digital activities for Cleveland Clinic. In this role, you will plan and execute digital capabilities to ensure timely and cost-effective implementation, maintain consistent online customer experiences and brand positioning, and ensure digital processes support organizational goals and objectives. You will collaborate with marketing account services, corporate communications, marketing communications, mobile and digital engagement teams to translate marketing objectives into effective digital channel experiences.

This highly visible role directly influences the majority of website traffic at Cleveland Clinic, making it central to organizational success and digital strategy. You will lead the evolution of digital search beyond traditional SEO to include AI search and visibility, positioning Cleveland Clinic at the forefront of emerging search technologies and supporting its continued leadership in AI in healthcare. The position carries significant organizational visibility and impact, requiring a forward-thinking approach to ensure Cleveland Clinic remains at the forefront of industry trends and ahead of competitors.

A caregiver who excels in this role will:

• Organize, plan and direct digital activities for Cleveland Clinic.

• Manage ClevelandClinic.org and Cleveland Clinic's other public-facing web sites.

• Direct the website strategy in support of enterprise business and marketing objectives, as well as day-to-day management of website content and design, and overall user experience.

• Include management of digital marketing professionals.

• Collaborate with the Content & Creative services teams for writing and design support.

• Handle large and complex mission-critical projects for our public-facing web sites.

• Oversee the collection and reporting of metrics associated with the programs.

• Manage the Cleveland Clinic web site content management system, user experience and discoverability of Cleveland Clinic content.

• Lead the management and expansion of Cleveland Clinic's online library of digitized assets, including videos and images.

• Provide digital services to support Cleveland Clinic business and marketing initiatives.

• Direct the deployment of digital resources - content, design, user experience, project management and programming – against Cleveland Clinic business and marketing initiatives.

• Evaluate and prioritize requests, make assignments, monitor performance and ensure on-time, on-budget delivery.

• Lead and manage the SEO team comprised of analysts and associates, ensuring alignment with assigned service lines to optimize content effectively for search engines and AI-driven platforms.

• Develop and implement innovative SEO strategies to maximize search ranking, brand visibility, and traffic across traditional search engines, including Google, and emerging AI search technologies, including visibility across LLMs.

• Monitor SEO performance, analyze website traffic, and identify opportunities for growth and improvement, given that 80–90% of website traffic comes from search.

• Push the team to explore and succeed in newer spaces beyond Google, adapting to the evolving digital landscape.

• Ensure the SEO strategy serves as a key pillar of the overall digital marketing approach, supporting broader organizational goals.

• Provide mentorship and support to analysts and associates, fostering learning agility, curiosity, and adaptability within the team.

• Engage with stakeholders to report progress, share insights, and align SEO initiatives with organizational objectives.

• Other duties as assigned.

Minimum qualifications for the ideal future caregiver include:

• Bachelor's degree in Business, Marketing, Internet/Digital Marketing, Computer Science or related field

• Seven years of web-related experience inclusive of three years of managerial and business to consumer marketing experience

• Demonstrated ability to effectively organize, plan, direct, manage and maintain an effective web presence

• Excellent written and verbal communication skills

• Working knowledge of web related technologies, current web trends as well as other media development processes and social media marketing initiatives

Preferred qualifications for the ideal future caregiver include:  

• Master’s degree

• Experience leading SEO team

• Proven expertise in SEO and brand visibility

• Experience formally managing teams of individual contributors (8+ team members)

• Experience with content optimization for both legacy and emerging platforms (Google, AI search, LLMs)

• Demonstrated adaptability, learning agility, curiosity, and proven ability to lead teams through changing industry landscapes

• Strong interpersonal skills to support diverse teams and communicate effectively with stakeholders

• Ability to perform work in a stationary position for extended periods.

• Ability to operate a computer and other office equipment. 

• Ability to communicate and exchange accurate information.

• Ability to travel throughout the hospital system

• Follows Standard Precautions using personal protective equipment as required for procedures.

The policy of Cleveland Clinic Health System and its system hospitals (Cleveland Clinic Health System) is to provide equal opportunity to all of our caregivers and applicants for employment in our drug free environment. All offers of employment are followed by testing for controlled substances.

Cleveland Clinic Health System administers an influenza prevention program. You will be required to comply with this program, which will include obtaining an influenza vaccination on an annual basis or obtaining an approved exemption.

Decisions concerning employment, transfers and promotions are made upon the basis of the best qualified candidate without regard to color, race, religion, national origin, age, sex, sexual orientation, marital status, ancestry, status as a disabled or Vietnam era veteran or any other characteristic protected by law. Information provided on this application may be shared with any Cleveland Clinic Health System facility. 

If applying for a Florida position, please see the following website for more information on the background screening requirements required by the Agency of Health Care Administration: https://info.flclearinghouse.com/

Please review the Equal Employment Opportunity poster. 

Cleveland Clinic is pleased to be an equal employment opportunity employer.