Business Development Executive

Role Summary The Sales Executive is responsible for driving client acquisition, nurturing relationships, and converting outreach into revenue streams. They act as the frontline representative of the company’s services, ensuring every engagement is aligned with the brand’s professional standards and consulting value proposition. Duties and Responsibilities 1. Client Acquisition & Outreach • Identify and pursue new business opportunities in target sectors (corporates, NGOs, universities, government). • Conduct market research to map potential clients and decision-makers. • Develop and execute outreach campaigns aligned with the Client’s brand kit and sector-specific strategies. 2. Sales Process Management • Present the client’s service offerings (consulting, branding, LMS partnerships, property management, etc.) in persuasive, client-facing formats. • Prepare proposals, pitch decks, and quotations tailored to client needs. • Negotiate contracts and close deals while ensuring compliance with company policies. 3. Relationship Building • Maintain strong, long-term relationships with clients through regular check-ins and value-add communication. • Act as the liaison between clients and the consulting/branding teams to ensure smooth delivery. • Gather client feedback and relay insights to improve service offerings. 4. Revenue Growth & Reporting • Achieve monthly and quarterly sales targets set by management. • Track pipeline progress using CRM tools and report on conversion metrics. • Provide accurate forecasts and contribute to strategic planning. 5. Brand & Market Representation • Represent the Client at industry events, conferences, and networking forums. • Uphold the Clients brand identity in all communications and presentations. • Support marketing initiatives by aligning sales messaging with brand campaigns. Requirements Qualifications and Experience • Bachelor’s degree in Marketing or a Business-related field from a recognized institution. • Strong communication and presentation skills. • Strong knowledge of professional services sales processes – HR services preferred. • Minimum of two (2) years’ experience in sales. • Proven track record of achieving sales targets and driving business growth. You shall be measured on: • Number of new clients acquired per quarter. • Revenue generated against targets. • Client retention and satisfaction scores. • Expansion into new sectors or regions.