Director - Kroger

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. 

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment. 

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. 

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. 

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. 

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. 

This is the future of modern energy. This is Celsius. 

Ready to take your career to the next level? Join our team and redefine what it means to be energized. 

Reporting to the Sr. Director, Large Format National Accounts, the Director, Kroger is the
senior customer leader responsible for the full Kroger relationship and commercial
performance across the Celsius Holdings portfolio, including Celsius, Alani Nu, and
Rockstar. This role owns the customer strategy, annual operating plan, joint business
plan, customer negotiations, and execution agenda required to grow the portfolio and
deliver company objectives at Kroger.

• →Comprehensive Medical, Dental & Vision benefits  

• →Long- and short-term disability  

• →Life insurance  

• →10 Vacation days per year, subject to accrual policy  

• →11 Company paid holidays  

• →401(k) with Company match  

• →Identity theft and legal services  

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).  

We promptly review all applications. Highly qualified candidates will be contacted for interviews.  

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled. 

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to careers@celsius.com.  

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. 

• Lead, coach, and develop the Kroger customer team and cross-functional partners
  to deliver commercial results, strong retailer relationships, and consistent
  execution across the portfolio.
• Set clear priorities, operating rhythms, and accountability across the team; support
  performance management, capability building, and succession planning as the
  organization evolves.
• Foster collaboration across Sales, Finance, Marketing, Category Management,
  Supply Chain, Revenue Growth Management, Field Sales, and Operations, while
  keeping senior leadership aligned on priorities, risks, and decisions.
• Own the full Kroger portfolio strategy for Celsius, Alani Nu, and Rockstar, including
  customer priorities, brand roles, channel opportunities, retailer needs, and the
  balance between growth, profitability, and execution capacity.
• Build and lead Kroger joint business plans and annual operating plans, including
  category and portfolio objectives, volume and dollar forecasts, investment
  strategy, pricing and promotion architecture, assortment and space plans,
  innovation, retail media, and field execution standards.
• Lead strategic engagements with Kroger buying teams and senior retail leaders;
  negotiate customer plans and commercial agreements; and ensure commitments
  are translated into clear internal action plans with owners, timing, and measurable
  outcomes.
• Own the Kroger business operating rhythm, including customer scorecards,
  business reviews, item and distribution tracking, promotional performance,
  execution follow-up, and escalation of issues that threaten the plan.
• Use Kroger retailer systems and reporting tools, internal sales systems, Power BI,
  Circana/IRI, Excel, and other available data sources to manage item setup,
  distribution, pricing, promotion, inventory, sales, and execution performance.
• Partner with the Kroger DSD network, distribution leadership, and field sales
  organization to improve in-stock performance, address execution gaps, manage
  launches and resets, and identify incremental growth opportunities across the
  portfolio.
• Own the Kroger forecasting and demand-planning process, incorporating customer
  plans, field inputs, promotional events, innovation, distribution changes,
  seasonality, and supply constraints; align assumptions with Finance, Supply Chain,
  and Commercialization.
• Analyze customer and category performance across dollars, units, distribution,
  velocity, share, pricing, promotion, and portfolio mix to identify trends, diagnose
  performance gaps, and recommend actions by brand, item, and program.
• Provide concise, decision-oriented updates to executive leadership on Kroger
  performance, risks, opportunities, competitive activity, retailer priorities, and the
  actions required to deliver the plan.

• 10+ years of experience in CPG or beverage sales, national or regional account
  management, customer strategy, or commercial leadership, with experience
  leading complex retail relationships and cross-functional teams.
• Proven ability to manage and grow a large-format grocery or mass retail account
  and to lead a multi-brand portfolio through customer strategy, joint business
  planning, negotiation, and execution.
• Experience working cross-functionally in a matrixed organization with Marketing,
  Finance, Category Management, Revenue Growth Management, Supply Chain,
  Commercialization, Field Sales, and Operations.
• Bachelor's degree required; equivalent combination of education and relevant
  work experience may be considered.
• Strong command of retailer systems and sales analytics, including retailer
  reporting tools, Power BI, Circana/IRI, Excel, forecasting platforms, and customer
  scorecards; able to translate data into clear commercial actions.

• Excellent leadership, communication, negotiation, presentation, and relationship-
  management skills, with the judgment to balance retailer needs, brand priorities,
  financial objectives, and execution realities.

• Must be able to travel ~50%, including multi-day overnight.
• Must be able to lift up to 50 pounds, at times.

• Must live within 1 hour of a major international airport.