Market Activation Manager – Moët Hennessy Brands

Market Activation Manager – Moët Hennessy Brands

About Us and About You

About Moët Hennessy

Our Maisons (Veuve Clicquot, Moët & Chandon, Dom Pérignon, Ruinart, Krug, Armand de Brignac, Wine Estates, Hennessy, Glenmorangie, Ardbeg, Volcan, Belvedere) are built on a rich heritage of uncompromising quality and unique savoir-faire passed down through generations.

We continuously reinvent the future of our industry while delivering memorable experiences to our consumers, guided by our five core values: sharing, elegance, epicureanism, integrity, and spirit of conquest. From grape to glass, we offer a dynamic and stimulating environment with meaningful career opportunities.

About Charton Hobbs

Charton Hobbs Inc. is one of Canada’s leading national wine and spirits agencies. Privately owned, we represent a curated portfolio of premium producers, including Moët Hennessy, across all provinces.

About You

You are a passionate and driven marketer who is eager to learn and continuously improve. You combine strong business acumen with creativity and attention to detail. You are highly organized, collaborative, and solutions-oriented, with the ability to manage multiple priorities.

You are comfortable balancing strategic thinking with hands-on execution in a fast-paced, field-driven environment.

If this sounds like you, we would love to hear from you.

Job Summary

This role is responsible for the Québec Moët Hennessy portfolio, including the planning and execution of marketing initiatives and contributing to the achievement of shared sales objectives across assigned brands.

Key Responsibilities

Marketing and Strategic Planning

• Develop provincial marketing plans for assigned Moët Hennessy brands in alignment with Maison guidelines and National Brand Managers
• Execute creative strategies for new product launches
• Measure and evaluate the effectiveness of marketing activities and event strategies against defined KPIs
• Provide regular market updates and complete monthly activation reports
• Collaborate closely with National Marketing and local Charton Hobbs teams to implement customer-driven initiatives

Sales Collaboration and Execution

• Partner with the Senior Regional Market Manager and sales teams to implement approved strategies
• Collaborate with sales to identify and grow brand presence in key on-premise and retail accounts
• Build and maintain strong account relationships through training and activations
• Support the development and management of strategic account lists, with regular review of listing status
• Work with sales to allocate resources effectively across priority accounts and monitor spend against objectives

Event Activation and Brand Presence

• Plan, organize, and execute field-level activations in partnership with the sales team
• Manage POSM including ordering, inventory, logistics, and upkeep of branded materials
• Coordinate with local suppliers for POSM development and production

Product Knowledge and Account Engagement

• Act as a brand ambassador for the Moët Hennessy portfolio in Québec
• Deliver product training and education to sales teams, clients, and key accounts
• Support engagement with high-value clients and luxury brand environments
• Maintain a strong understanding of brand guidelines, assets, and usage requirements

Procurement and Physical Requirements

• Manage procurement activities including sourcing materials and coordinating services for activations
• Support event logistics, including handling materials such as glassware and equipment (up to 56 lbs as required)

Your Profile

Skills and Experience

• Strong team player with excellent interpersonal skills
• Creative thinker with the ability to translate ideas into actionable plans
• Highly organized with strong project management capabilities
• Results-driven with solid analytical and business acumen
• Excellent communication, presentation, and relationship-building skills
• Strong proficiency in Microsoft Office (PowerPoint and Excel in particular)
• Digital savvy with an understanding of social media and influencer strategies
• Strong knowledge of the hospitality industry (restaurants, bars, nightlife)
• Basic understanding of retail environment
• Strong interest in the wine and spirits category

Qualifications

• Bachelor’s degree in Commerce, Marketing, Business Administration, or related field
• Minimum 3 years of relevant experience in the wine and spirits industry or a luxury consumer goods environment
• Event management experience from concept through execution and reporting
• Established Québec trade contacts are an asset
• WSET Level 2 (or higher) or relevant spirits certifications are an asset

Additional Requirements

• Availability for evening and weekend events, as required
• Ability to travel domestically and internationally
• Valid Canadian passport
• Valid Québec driver’s license

Compensation and Benefits

• Comprehensive benefits program (medical, dental, RRSP) following eligibility period
• Performance-based bonus aligned with annual objectives and KPIs
• Car allowance, travel, and expense account

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and relevant experience. 

Additional Information

This description reflects the general nature and scope of the role. It is not intended to be an exhaustive list of all duties and responsibilities. Responsibilities may evolve based on business needs.

Charton Hobbs is committed to equal opportunity and encourages applications from individuals of all backgrounds. We thank all applicants for their interest; however, only those selected for an interview will be contacted.