Affiliate Marketing Manager

A collective energy and ambition. A place where you can make a real difference.

• Build and execute a US affiliate strategy across ShopMy/LTK, TikTok Shop, and Amazon, owning the affiliate lever within each channel and accountable for affiliate's % contribution to each channel's sales targets, as set by the Channel Owner.
• Identify, recruit, and onboard affiliate partners and creators whose audience and content align with Touchland's brand.
• Set and manage commission structures, performance goals, and affiliate agreements within approved guidelines.
• Manage affiliate platforms and tracking tools to ensure accurate reporting and attribution.
• Prioritize partnerships that drive incremental, new-customer demand over discount-driven or last-click-only affiliate activity that skims existing demand.

• Build and maintain relationships with affiliate partners through regular, proactive communication.
• Educate affiliates on Touchland products, brand voice, and best practices for effective content and selling.
• Support tiered incentive programs and partner activations to drive engagement and retention.
• Convert creators and content partners into consistent, high-performing affiliates through targeted outreach.

• Partner with the Channel Owner to align affiliate targets, pacing, and priorities with each channel's overall sales plan.
• Partner closely with the organic creator/influencer team to ensure a holistic, non-duplicative approach to creator management across paid affiliate and organic relationships.
• Partner with brand, social, and PR teams to align affiliate initiatives with broader marketing campaigns and launches.
• Partner with Enterprise Digital, Social & Influencer Director to cascade learnings and best practices to wider organization
• Partner with Consumer Relations to ensure Shop Health remains strong
• Work with the brand and influencer teams to develop artifacts and toolkits that equip affiliates to sell effectively.
• Partner with the brand and influencer teams to execute best-in-class virtual and physical events that drive GMV.

• Track affiliate performance across channels; report on GMV, ROI, and program health, prioritizing incremental new-customer revenue and conversion quality over vanity metrics like impressions or follower count.
• Maintain clean attribution hygiene across affiliate links, codes, and UTMs so performance reporting reflects true incrementality rather than just last-click credit.
• Use performance data to identify top-performing affiliates, content types, and channels, and reallocate focus accordingly.
• Support forecasting of affiliate-driven revenue and monitor budget/commission spend against plan.
• Partner with social/creative teams to flag high-performing affiliate content that could be whitelisted or repurposed as paid creative.

• Ensure affiliate activity complies with Touchland policies, FTC disclosure requirements, and platform-specific guidelines.
• Monitor affiliate content for compliance and brand safety, flagging issues as needed.

• Track affiliate marketing trends and competitor programs across TikTok Shop, Amazon, and creator commerce platforms.
• Bring forward recommendations to keep Touchland's affiliate strategy competitive.

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in affiliate marketing, creator/influencer marketing, or digital marketing, ideally within DTC or CPG.
• Hands-on experience managing affiliate or creator programs on at least one of: ShopMy, LTK, TikTok Shop, or Amazon Associates/Influencer Program.
• Comfortable working with e-commerce and affiliate analytics tools (e.g., Google Analytics, Shopify Analytics, platform-native dashboards).
• Working knowledge of attribution mechanics (affiliate links, discount codes, UTMs, landing pages) and a clear sense of the difference between incremental revenue and last-click credit.
• A brand-first orientation — comfortable prioritizing partnerships that build genuine, incremental demand over coupon- or discount-driven tactics.
• Strong relationship-building and communication skills; able to manage a high volume of affiliate relationships independently.
• Data-driven mindset with the ability to translate performance metrics into action, focused on GMV, conversion, and customer quality over vanity metrics.
• Highly organized self-starter comfortable owning a program end-to-end without a team beneath them.
• Expertise in beauty or personal care is required.
• Experience working directly with creators, UGC programs, or brand partnerships is a plus.