Paid Media Specialist

As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.

Responsibilities:

Campaign Execution:

• Executes campaign setup and trafficking across assigned channels based on approved channel plans, including audiences, formats, flighting, and creative.

• Performs creative QA, link and tag checks, and pre-launch reviews to ensure accurate, on-time launches.

• Applies platform best practices to targeting, bidding, and pacing, and learns emerging channel-specific features with guidance from the Sr. Manager.

• Coordinates campaign inputs and dependencies to support on-time launches, escalating missing or delayed items.

• Follows established brand-safety, privacy, data-governance, and platform-compliance requirements.

Budget & Performance Monitoring:

• Monitors daily spend and pacing against approved budgets, flagging over- or under-delivery to the Sr. Manager promptly.

• Implements approved optimizations and spend adjustments within assigned campaigns.

• Assists with finance-related workflows, including invoice collection, reconciliation support, and spend tracking.

• Optimization, Measurement & Reporting:

• Tracks performance against KPIs and recommends tactical optimizations (bids, audiences, creative rotation, placements).

• Supports A/B and structured testing by setting up test cells, documenting results, and summarizing learnings.

• Verifies pixels, tags, and conversion events are firing correctly, escalating tracking issues as needed.

• Builds and distributes recurring performance reports, dashboards, campaign recaps, and test summaries highlighting key trends, performance drivers and recommendations.

• Supports the implementation and QA of first-part audiences, custom conversions, pixels, and partner measurement requirements.

Cross-Functional & Partner Collaboration:

• Serves as a day-to-day contact for campaign execution details with external partners, platform representatives, and internal teams.

• Shares timely status updates on launches, pacing, and performance with the Sr. Manager and stakeholders.

• Maintains campaign documentation, naming conventions, and trackers to support consistency and execution quality.

Requirements:

• Bachelor’s degree in Business, Marketing, or related field

• 1–3 years of hands-on experience executing paid media campaigns, preferably across programmatic and/or paid social channels.

• Working knowledge of major paid media platforms (e.g., Meta, TikTok, Google Ads, DSPs) and analytics tools, with a basic understanding of KPIs, tagging or pixels, and campaign measurement.

• Strong organizational skills with the ability to manage multiple tasks and deadlines in a fast-paced environment.

• Proficiency in Microsoft Excel (e.g., pivot tables, lookups) and comfort working with data for reporting.

• Clear written and verbal communication skills and the ability to work collaboratively with cross-functional teams and external partners.

• Interest in adjacent paid media disciplines, privacy and data considerations, and evolving industry trends.

Core Competencies:

• Ownership: Takes responsibility for assigned tasks, follows through with guidance, and raises issues early.

• Financial Discipline: Tracks pacing and spend details accurately and flags variances quickly.

• Analytical Mindset: Comfortable working with data, spots trends, and asks good questions about why results changed.

• Operational Excellence: Executes consistently with strong QA habits and attention to detail.

• Communication: Shares clear, timely updates, building trust with teammates and partners.

• Curiosity & Growth: Eager to learn new platforms, tools, and industry trends, and seeks feedback to grow.