Marketo Specialist / Marketing Automation Specialist

Job Title:

Job Description

• →Build, execute, and optimize email marketing campaigns in Marketo.
• →Create and manage nurture programs, smart campaigns, landing pages, and forms.
• →Maintain lead lifecycle management, lead scoring, and segmentation.
• →Monitor campaign performance and provide reporting and insights.
• →Ensure data quality and compliance with email marketing best practices.
• →Integrate and troubleshoot Marketo with CRM platforms such as Salesforce or Dynamics 365.
• →Support marketing teams with audience targeting and automation strategies.
• →Develop dashboards and reports for campaign effectiveness, conversion rates, and ROI.

• 2+ years of hands-on experience with Adobe Marketo Engage.
• Experience with marketing automation and email marketing.
• Knowledge of CRM systems (Salesforce, Microsoft Dynamics, etc.).
• Experience with lead scoring, lead nurturing, and customer journey mapping.
• Strong analytical and reporting skills.
• Proficiency in Excel and marketing analytics.

• Marketo Certified Expert (MCE).
• Experience with Salesforce integration.
• Knowledge of HTML/CSS for email templates.
• Experience with webinar and event marketing platforms

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