Associate Growth Manager (Web)

Codeway builds consumer apps used by millions around the world, spanning AI creativity, wellness, learning, and productivity. Our products are built with a strong focus on user experience, speed, and quality, and are powered by deep in-house technology and data capabilities.

Barcelona is a growing core hub for Codeway. We are building a strong engineering culture here, focused on ownership, fast execution, and high standards of craft. This is a place for engineers who want to stay close to the product, influence real decisions, and see their work reach users quickly.

At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

• →Own end-to-end marketing. Claim 360 ownership of a web product’s marketing and execute end-to-end user acquisition strategies.
• →Manage the creative pipeline. Develop and test creatives by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.
• →Run and optimize campaigns. Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• →Build external partnerships. Build meaningful relationships with external partners and agencies, and manage collaborations with ad network teams.
• →Leverage data and dashboards. Build and monitor BI dashboards for insights and ensure campaigns achieve target KPIs while scaling.
• →Collaborate with product. Work closely with the product team to understand user motivations and shape effective monetization strategies.
• →Drive growth initiatives. Take additional responsibilities to grow your product by thinking beyond performance marketing and applying creative growth-hacking approaches.

• 1+ years of performance marketing experience.
• Hands-on experience in campaign management across Google Ads (Search, Display, YouTube), Meta, TikTok, LinkedIn, RTB, and similar platforms.
• Good communication and presentation skills, with the ability to translate complex data into actionable insights.
• Strong analytical and problem-solving skills.
• Strong command of written and verbal English.
• Experience with Google measurement tools (GA4, etc.) and mobile measurement partners (Adjust and/or Appsflyer) is a plus.
• Knowledge of user attribution and conversion tracking across multiple channels is a plus.
• Understanding of big data environments (preferably BigQuery) is a plus.
• Experience with Google Tag Manager is a plus.