Lead Growth Manager (Web)

Türkiye·IstanbulFull-Timelead

MarketingGrowth Manager

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Quick Summary

Overview

ABOUT CODEWAY Codeway is a global consumer tech company with more than 400M users worldwide. Since 2020, we’ve built and scaled 60+ mobile apps across creativity, productivity, wellness,

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MarketingGrowth Manager

Codeway is a global consumer tech company with more than 400M users worldwide.

Since 2020, we’ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment.

Our flagship apps — Retake AI, Cleanup, Learna, and DramaPops — and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.

We’re a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life’s best work.

We’re building the next generation of consumer tech and reimagining what mobile apps can be.

This is Codeway. This is our way. Join us.

At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

The ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

Responsibilities

~1 min read

→Own end-to-end marketing. Claim full ownership of a web product’s marketing and execute end-to-end user acquisition strategies.
→Manage the creative pipeline. Develop and test creatives by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.
→Run and optimize campaigns. Manage and optimize marketing campaigns across Google and other networks.
→Build external partnerships. Build meaningful relationships with external partners and agencies, and manage collaborations with global ad network teams.
→Leverage data and dashboards. Build and monitor BI dashboards for insights, ensuring campaigns achieve target KPIs while scaling.
→Collaborate with product. Work closely with the product team to understand user motivations and shape effective monetization strategies.
→Drive growth initiatives. Take additional responsibilities to grow your product by thinking beyond performance marketing and applying creative growth-hacking approaches.

4+ years of performance marketing experience.
Hands-on experience in campaign management across Google Ads (Search, Display, YouTube), and similar platforms, with deep expertise in Google Ads Search Campaigns being a must.
Experience with Google measurement tools (GA4, etc.) and mobile measurement partners such as Adjust or Appsflyer.
Knowledge of user attribution and conversion tracking across multiple channels.
Good communication and presentation skills, with the ability to translate complex data into actionable insights.
Strong analytical and problem-solving skills.
Strong command of written and verbal English.
Understanding of big data environments (preferably BigQuery) is a plus.
Experience with Google Tag Manager is a plus.
Team management experience is a plus.

What We Offer

~3 min read

· Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.

· A Competitive Compensation Package. Long story short, we take care of you.

· A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard.

· Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.

· Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.

· Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.

· Sport Activities Support. We care about your physical wellbeing and support your gym membership.

· Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things.

· Udemy Free Pass. An unlimited Udemy subscription.

· Flexible Schedule & Unlimited Vacations. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.

· English Course Support. Be more global and perform best at your work.

· Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling for employees in Istanbul.

· A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.

· Codebrew. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.

· Free Breakfast. At Codebrew - every morning at 9:30 AM.

· No Dress Code. Dress as you like.

· Happy Hours Every Friday. Every. Single. Friday. When it’s 5 PM: Screens off, party on! (Check out Codeway on Instagram)

· Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.

· Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.

· Software Support. Subscription to any software you might need to perform at your best.

· Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.

· Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.

· Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.

We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.
Case Study: We might send you a task to solve.
Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
Welcome Aboard! You are now a part of the team.