Senior Activation & Events Manager (Offline Growth)

Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences)

Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting

Identify high-impact opportunities 

Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations

Ensure consistency across offline touchpoints 

Design and scale university / campus programs (ambassadors, workshops, tours)

Build relationships with student orgs, academic institutions, and youth communities

Translate campus engagement into measurable user acquisition and activation

Manage external partners (event organizers, agencies, vendors, LGUs)

Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams

Define KPIs for offline campaigns (foot traffic, signups, activation rate)

Analyze performance and continuously optimize activation strategy