Director, Customer Development, Immediate Consumption

• →Develop and roll out the customer development strategy and playbooks for the Immediate Consumption Channel, providing clear direction and actionable frameworks to enable consistent execution for the system.
• →Lead new customer identification, onboarding and growth, leveraging data, insights, and system resources to capture emerging opportunities and maximize channel potential.
• →Drive the planning and execution of customer development initiatives and business proposals, partnering closely with bottler teams, ensuring alignment, accountability and effective in-market delivery.
• →Enable and support key commercial initiatives for major customers managed within the Immediate Consumption Channel.
• →Collaborate with cross-functional teams to ensure customer development plans are aligned, integrated and effectively executed.
• →Monitor, analyze, and report on customer development progress, channel performance and emerging trends. Providing insights and recommendations for continuous improvement.
• →Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics.

• Bachelor’s degree or above in Business Administration, Marketing, Finance, Economics, or related field.
• 10+ years’ experience in sales, customer development, or channel management; experience in Immediate Consumption, FMCG, or complex commercial environments preferred.
• Demonstrated success in developing customer development strategies and playbooks.
• Proven ability in business development, project management, and collaboration with bottler and cross-functional teams.
• Excellent communication, influencing and stakeholder management skills.
• Fluent in English and Mandarin, with the ability to operate effectively in a multicultural, cross‑functional environment.

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.