Director, Frontline Marketing, CBL

China - Beijingexecutive

OtherDirector

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Overview

Job Description Summary: At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years.

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OtherDirector

At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders. 

As Director, Frontline Marketing, CBL, you are responsible for driving brand activation and consumer experience excellence across CBL mainland markets. The role ensures high quality execution of national brand plans (NPDs and marketing campaigns) and locally relevant programs, translating Category brand strategies into impactful, market-ready activation.

Based in Beijing, this role operates in a highly networked way, partnering closely with Franchise Operations, Channel teams, and Bottling Groups, with Category and IMX providing strategic direction and scalable platforms. The role focuses on localization, amplification, and execution excellence of brand and innovation initiatives, rather than owning commercial or channel integration.

As a Frontline leader, your rolemodel growth behaviors, act with an open and consumercentric mindset, and inspire bottlers and marketing teams to deliver consistent, highquality brand experiences.

Responsibilities

~1 min read

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Sustainability, System Economics, User Experience (UX) Design

Location(s):

China

City/Cities:

Beijing

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

September 29, 2026

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.