Director, Shopper Science and Insights

This role will build and lead a next-generation science-based capability that decodes purchasing behavior, transforms insight into commercial advantage, and embeds evidence-based decision making into how we create value with retail and customer partners.

This Director of Shopper Science & Insights will serve as the bridge between shopper insights, advanced analytics, behavioral science, customer loyalty data, and omnichannel commerce. By integrating custom research, syndicated data, retailer loyalty assets, and innovative analytical approaches, the Director will deepen understanding of shopper and guest behavior and translate that understanding into actionable growth strategies.

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  Develop a comprehensive understanding of shopper and guest behavior by integrating custom research, syndicated data, customer loyalty assets, transaction data, and omnichannel behavioral signals to decode motivations, missions, decision drivers, barriers, and purchase behaviors.

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  Build scalable decision tools, opportunity maps, activation frameworks, and commercial playbooks that help translate shopper insights into action and improve the effectiveness of category, customer, and commercial strategies.

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  Embed shopper and purchasing insights into key commercial processes, including assortment, pricing, promotion, pack architecture, retail media, and merchandising decisions, ensuring shopper science becomes a core input into growth planning.

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  Lead experimentation and test-and-learn programs across physical and digital environments, including pricing, promotions, retail media, digital shelf, assortment, and in-store activation, to improve decision quality and performance outcomes.

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  Partner closely with Commercial, Marketing, Revenue Growth Management, Customer Leadership, Data & Analytics, and Platform Services teams to advance shopper intelligence capabilities and drive adoption of science-based decision making.

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  Translate shopper science and insights into actionable customer selling stories, category growth narratives, and strategic recommendations that position the organization as a trusted, insights-led partner.

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  Build organizational capability by establishing communities of practice, sharing best practices across markets, and developing tools, training, and routines that elevate shopper science expertise throughout the system.

Minimum:

• Bachelor’s degree in marketing, social sciences, consumer behavior, psychology or a related field

• 8+ years of experience in shopper marketing, category management, and/or shopper research within the consumer goods industry

• Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology partners and able to design effective and efficient insight programs to address business questions

Preferred:

• Master’s Degree in social science, Master of Marketing Research (MMR), Business Administration, or related field

• Advanced analytic and communication skills

• 12+ years of category management, shopper insights, and/or futures & trends analysis

• Join our team and contribute to driving the growth of some of the world’s most iconic & innovative brands. Working for a globally networked organization committed to scaling best practices and ideas, there is no limit to the impact you can have or the network of colleagues you can build.

• Our company’s purpose is “To Refresh the World. Make a Difference” and this role will empower you to have a direct impact on business strategies. You are joining an organization that is passionate about continuing to transform our business into a consumer first organization. And you will have an opportunity to help shape this journey, evolve your role & skills as we make progress and build foundations for a more connected and world-class insights group.

• As part of the Human Insights team, you are joining a high performing team passionate about truly understanding humans and using that knowledge to serve as trusted advisors to our business partners across the organization.

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

Travel Required:

Relocation Provided:

Job Posting End Date:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.