Manager, Brand Management, Fanta

We are looking for a passionate, business driven marketer to drive Fanta, one of our big and most dynamic brand in GCM. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful creator, a leader of self but also a powerful influencer. The vision is to assert Fanta leadership in fruity sparkling in next 3 years. Fanta must grow into the most loved consumer brands, continue to drive recruitment. The major profit drivers for the company.

What You’ll Do for Us
•Core focus will be to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
•You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
•You need to fully involve and lead in partially Fanta initiatives and E2E strategy, to make sure activation landing aligned with strategy and business requirements. And bring new initiatives to the system, especially on Social & E-Commerce knowledge, to accelerate as social first brands.
•This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
•This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
•Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
•Perform other job-related duties as assigned, in response to evolving business needs and market dynamics

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.