Manager, Marketing - Brand Limca TM

• →Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
• →Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
• →Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
• →Oversee the development and distribution of marketing materials.
• →Ensure customer experience is in line with brand image and strategy.
• →Monitor the effectiveness of marketing campaigns & tactics.
• →Has accountability for ongoing activities, may lead processes or project steps within a broader project.
• →As an individual contributor, acts as an established and productive professional working independently with limited supervision.
• →Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
• Strong understanding of brand development and multichannel marketing concepts.
• Experience in market research and ability to interpret data to drive brand strategy.
• Proficiency in using marketing software and social media platforms.
• Excellent communication and presentation skills.
• Strong creative and analytical abilities.
• Ability to work collaboratively in a team environment and manage external agencies.
• Proven ability to manage multiple projects and work under tight deadlines.
• Self-motivated with a high level of initiative and a sense of urgency.

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
• Smart Risk: Makes bold decisions/recommendations.
• Commercially Focused: Understands the upstream and downstream implications of his/her work.
• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
• Collaborate with the System, Customers and Key Stakeholders
• Develops Self and Others: Develop self and support others' development to achieve their full potential.
• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business. 

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.