Senior Director, Franchise Strategy & Transformation

Position Title: Senior Director, Franchise Transformation 
Reports To: VP, Franchise Leadership 
Location: Tampa, FL;

 
The Senior Director, Franchise Transformation is a strategic transformation leader responsible for unlocking the next generation of competitive advantage across assigned bottler geographies by redesigning how the KO–bottler system operates and ensuring transformation initiatives are fully adopted and realized in-market, unlocking step-change growth. 

 
This role goes beyond stewardship of current performance. It is focused on redefining how the system wins by diagnosing structural opportunities, designing future-state models, and leading high-impact transformation initiatives that materially shift performance versus current ways of working. 
 
Critically, the role serves as the bridge between enterprise strategy and in-market execution, ensuring that national transformation initiatives are effectively translated, embedded, adopted, and realized within local bottler markets. Identify, design, embed, and deliver transformations that fundamentally improve how the KO–bottler system operates and wins in-market and ensure their adoption and value realization at scale.. 
 

What You’ll Do for Us 
 
1. Transformation Strategy and Opportunity Identification 
Identify next-generation growth and capability opportunities across assigned territories 
Diagnose structural performance gaps and define where to play and how to win shifts 
Translate insights into a prioritized transformation roadmap 
Quantify size of the prize and build clear, fact-based business cases 
 
2. Design of Future-State Models 
Lead the design of new operating models across critical domains, including route to market redesign, de-averaging and segmentation, and portfolio acceleration 
Challenge existing paradigms and define best-in-class system approaches 
Ensure alignment with enterprise priorities 
 
3. End-to-End Transformation Delivery 
Lead cross-functional teams to deliver transformation initiatives end-to-end 
Drive from concept to pilot to scale with clear success criteria 
Establish governance, milestones, and execution discipline 
Remove barriers across KO and bottler organizations to ensure delivery at pace 
 
4. Enterprise-to-Local Translation and Embedding 
Act as the primary integrator of national transformation initiatives within assigned geographies 
Translate enterprise strategies into clear, actionable plans tailored to local market realities 
Ensure initiatives are understood, embedded, and operationalized 
Partner with bottler leadership to adapt execution while maintaining strategic integrity 
Establish feedback loops to refine enterprise strategies based on in-market learning 
 
5. Transformation Adoption and Realization 
Own adoption and realization of transformation initiatives, not just deployment 
Define and track adoption KPIs such as routine integration, usage rates, and capability activation 
Define and track value realization KPIs such as incremental volume, share growth, revenue quality, and productivity gains 
Ensure initiatives deliver measurable business impact versus business case 
Drive corrective action where adoption lags 
Institutionalize successful changes into standard ways of working 
 
6. Bottler and System Leadership 
Act as a strategic transformation partner to bottler leadership 
Influence and align stakeholders across bottler teams and KO functions 
Drive behavioral and organizational change across the system 
 
7. Capability Building and Replication 
Codify successful transformations into scalable playbooks 
Enable replication across markets and bottlers 
Build system capabilities in segmentation, data-driven decision making, and execution routines 
Contribute to a repeatable transformation engine for Coke Florida + Puerto Rico 
 
Key Deliverables 
Transformation roadmaps with quantified value creation 
Pilot programs with clear success metrics 
Redesigned strategies across RTM, segmentation, and portfolio 
Execution playbooks and replication frameworks 
Demonstrated impact on volume, share, revenue quality, and efficiency 
 

 
Requirements & Qualifications 

 
10–15+ years in franchise operations, commercial strategy, or transformation roles 
Proven track record of leading large-scale transformation initiatives 
Experience working within or alongside franchise systems 
 
Capabilities 
Strategic problem solving 
Transformation leadership 
Commercial acumen 
Influence without authority 
Adoption and realization focus 
 
Leadership Expectations 
Challenges legacy ways of working 
Owns outcomes end-to-end 
Balances strategy and execution 
Drives speed, focus, and accountability 
Acts as a force multiplier across the system 

 

What We’ll Do for You 

• Enable you to lead complex system initiatives that reshape how Coca‑Cola competes in market and builds future growth capabilities across our bottling partners. 

• Provide scope to apply transformation leadership that bridges strategic thinking and market execution within a collaborative, growth-oriented environment. 

• Offer opportunities to build and enhance system capabilities that make our franchise network more agile, data-enabled, and efficient. 

• Support your development as a transformation leader through exposure to regional and enterprise-level challenges that strengthen long-term business readiness. 

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics

United States: 174,000 - 204,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

November 5, 2026

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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