Senior Manager, Franchise Stills

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 140 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day. Our purpose is simple yet powerful: Refresh the world and make a difference. 

This role offers a unique opportunity to drive strategic growth across Argentina and Uruguay by partnering closely with bottlers and key stakeholders across the Coca-Cola System. We are looking for a strategic thinker with strong analytical capabilities, commercial acumen, and the ability to influence and build collaborative relationships that enable sustainable business growth in the region.

• →Leads the implementation of Coca-Cola Company’s vision, with strong collaboration internally and externally, able to identify business opportunities and translate them into concrete local plans with agile and effective decision making.
• →Responsible for achieving business growth in “Bottler”, by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System. 
• →Manages the day-to-day operations of the franchise incl. marketing, commercial, technical and financial. Leads communication flow between “Bottler” and KO concerning priorities, programs, address market issues and performance; cooperates with bottlers to ensure local relevance and alignment with overall business.
• →Monitors performance and evolution of key indicators with execution discipline to achieve Stills BP objectives (e.g. share, revenues, volume, coverage, prices, etc.). Reviews and implements revenue growth opportunities/solutions.
• →Develop processes and systems to increase sales effectiveness and maximize resource allocation. For example: design a segmentation model to leverage and develop operational capabilities to address local opportunities based on customized needs 
• →Regarding new Stills products this position has two main responsibilities: identify market insights, risks and opportunities and co-create commercial strategy to be considered as input for current innovation processes. 
• →Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.

• 8 -10 years within the KO System or within the FMCG Industry.
• Desired Commercial, Marketing and Strategy experience.
• Understanding of retail (Modern, Traditional and On-Premise channel).
• Excel and PowerPoint proficiency. Very desirable: PowerBI or another BI tool.
• Fluency in Spanish and English is essential, as the role requires effective communication across multi-regional stakeholders.

Work Focus

• Guides and collaborates with bottler in the decision-making process involved in key areas such as RGM, budget and other Stills commercial initiatives.
• Acts with a high level of autonomy so decision making must be sound and mindful ok KO and bottler impacts in guidelines, principles and impact.
• Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities

Key Knowledge Requirements

Mastery of (required)

• Commercial strategy execution
• Communication
• Influencing / negotiation / collaboration
• Analytical thinking and problem Solving.
• Financial knowledge / RGM

Broad expertise in (good to have)

• Project & PROCESS management
• Risk management
• Marketing knowledge
• Team building

• Iconic Brands: Shape the future of globally and locally loved brands. 

• Leadership Growth: Build enterprise leadership and broaden exposure across the Coca-Cola System. 

• Purpose-Driven Work: Drive growth that refreshes the world and creates shared value. 

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.