Senior Manager, Marketing - Consumer Experience (CRM & 1PD)

India - Gurgaonsenior

Other

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Quick Summary

Key Responsibilities

Own & evolve the First-Party Data (1PD) & CRM strategy, leading the end-to-end Collect–Activate–Nurture flywheel to deliver measurable brand, consumer & business growth. Transform first-party data,

Requirements Summary

10-12 years in data-driven marketing, CRM or lifecycle marketing, or consumer data roles, ideally in consumer or CPG companies; MBA preferred Hands-on depth in CRM platforms,

Technical Tools

Other

Responsibilities

~1 min read

Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model

Location(s):

India

City/Cities:

Gurugram

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

November 27, 2026

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.