Senior Marketing Director, Coca-Cola Trademark - Philippines

ASP OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

The Category Lead will focus primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth 

Global Brands – working in partnership with Global Category Lead (GCL) and OU Category Lead: Total Coca-Cola Trademark

• Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights 

• Recommends 3-year country projects and 2-year IMX campaigns to country Mktg Lead

• For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle 

• Defines brand calendar at market level, allocating OU-controlled DME to activity types 

Local and Regional Brands: 

• Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways 

• Recommends 3-year innovation projects and 2-year IMX campaigns to country Mktg Lead 

• IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle 

• Defines brand calendar at market level, allocating DME to creation & activity types 

• Supports the development of channels and in-store execution plans, supporting bottling partners and customers  

• Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning, and course-correction 

• Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership

• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

• Led scaled, complex, cross-functional and cross-geographical teams and projects

• Led and developed teams directly

• Advanced business and commercial acumen

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.

Location(s):

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.