Product Marketing Manager, Lifestyle

United States·Portlandmid

MarketingMarketing Manager

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Overview

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week,

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MarketingMarketing Manager

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

About the Role

~1 min read

Our mission at Columbia Sportswear is to unlock the outdoors for everyone.

We are looking for a passionate and strategically minded Lifestyle Product Marketing Manager to lead category and product marketing initiatives across Columbia’s Lifestyle business. This role sits within the broader Product Marketing team and serves as the internal expert on the outdoor lifestyle consumer, connecting emerging trends and contemporary style influences, with Columbia’s heritage to develop strategies that drive brand relevance and business growth.

This role is ideal for someone who understands the intersection between outdoor and lifestyle culture. They are highly attuned to apparel trends, and the brands, creators, communities, and cultural moments that move the marketplace. They understand how outdoor style shows up in everyday life and are passionate about identifying opportunities for Columbia to remain culturally relevant while staying true to its authentic outdoor DNA.

A passionate outdoor enthusiast who considers themselves a student of style, culture, and consumer behavior with a strong understanding of the outdoor lifestyle marketplace.
A strategic marketer who translates consumer understanding into actionable business and marketing recommendations.
A strong storyteller who can connect product, culture, and consumer motivations into compelling narratives
An effective communicator and presenter capable of collaborating effectively with cross-functional teams and influencing stakeholders at multiple levels of the organization
Comfortable balancing data, consumer insights, and intuition to make informed recommendations
Naturally curious and culturally connected, always seeking to understand what is next and what matters most to consumers

A passion for apparel, outdoor culture, style trends, and consumer behavior
Bachelor’s degree in marketing, Business, Communications or related field
8+ years of professional experience in category marketing, brand marketing and/or product marketing, or related discipline
Strong understanding of contemporary and classic outdoor style, fashion and retail trends, and the competitive landscape
Excellent communication and presentation abilities
Data-driven with experience using analytics, data, & presentation tools (e.g., Excel, PowerPoint, etc.)
Experience with DTC and specialty outdoor retail channels
Knowledge of product development and insight-driven marketing

#Hybrid

#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.