Wholesale Marketing Specialist

The Wholesale Marketing Specialist serves as a key support role within the Wholesale Marketing team, assisting in the planning, coordination, and execution of strategic marketing initiatives that drive brand awareness, customer engagement, and sales growth across North America wholesale partners.

This role provides day-to-day support across marketing programs, account partnerships, campaign execution, events, and co-op initiatives, helping ensure seamless delivery of integrated marketing efforts. The Specialist collaborates closely with cross-functional teams and external partners to strengthen wholesale relationships, enhance the consumer experience, and support the successful execution of wholesale marketing strategies.

• Manage relationships and communications with wholesale partner marketing teams, ensuring seamless execution of joint marketing programs, promotions, events, and seasonal campaigns.
• Support the development and execution of integrated marketing campaigns by managing marketing calendars, briefing creative assets, coordinating deliverables, and ensuring alignment with brand strategy and partner objectives.
• Coordinate marketing support for wholesale account growth initiatives, including new account launches, store openings, shop-in-shop installations, remodels, product launches, and key selling periods.
• Lead the execution of co-branded and partner-funded marketing programs, ensuring consistency of brand standards while maximizing account-specific opportunities.
• Partner with Sales to support account marketing strategies that drive sell-in and sell-through of product and seasonal business priorities.
• Manage external vendors, agencies, and marketing partners to ensure projects are delivered on time, within budget, and aligned with business objectives.
• Partner cross-functionally with Ecommerce, Merchandising, Creative, Legal, Operations, Finance, and Customer Experience teams to ensure alignment and successful execution of wholesale marketing strategies.
• Support quarterly business reviews and marketing recap presentations that communicate program results, key insights, and recommendations to internal stakeholders and wholesale partners.
• Provide creative and photoshoot support, including briefing, shot list development, asset planning, and on-site coordination to ensure content aligns with account objectives and seasonal campaigns.

• A relationship builder who thrives collaborating with wholesale partners, cross-functional teams, and external stakeholders.
• Highly organized and detail-oriented, with the ability to manage multiple projects, priorities, and timelines simultaneously.
• A proactive communicator who keeps stakeholders aligned and projects moving forward.
• Adaptable and execution-focused, with a passion for delivering impactful marketing programs and exceptional brand experiences.

• 2-4 years of experience supporting marketing, wholesale marketing, account marketing, channel marketing, or related functions.
• Experience managing vendors, agencies, and external partners to deliver projects on time and within budget.
• Strong project management, communication, and presentation skills.
• Experience working cross-functionally with Sales, Creative, Merchandising, Ecommerce, or other business partners.
• The ability to manage multiple priorities while maintaining accuracy, organization, and attention to detail.
  
  

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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.