Senior Industry Marketing Manager, Industrials & Manufacturing

Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today.

At commercetools, we power the next era of commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits.

Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own.

As the Senior Industry Marketing Manager – Industrials & Manufacturing, you will own the go-to-market (GTM) strategy and outcomes, positioning, demand generation programs and sales enablement for commercetools across the Industrial and Manufacturing sectors. You will bridge the gap between our product capabilities and the real-world operational challenges faced by manufacturers, distributors, and industrial suppliers, such as complex SKU hierarchies, custom B2B pricing, ERP integration, and spare parts management, to drive commercial growth for the commercetools.

• GTM Strategy & Positioning: Define and execute the vertical marketing strategy for Industrials & Manufacturing, tailoring commercetools’ value proposition to key sub-sectors (e.g., heavy machinery, automotive components, electronics).
• Demand Gen and Content Collaboration: Partner with Field Marketing, Demand Generation and Content teams to build executive roundtables, and high-impact thought leadership content (whitepapers, webinars, regulatory compliance guides) and targeted ABM campaigns.
• Sales Enablement & Content Creation: Equip Account Executives (AEs) and Solution
• Engineers (SEs) with vertical playbooks, ROI calculators, objection-handling scripts, and competitive kill sheets against legacy monoliths (SAP, Salesforce, Optimizely).
• Buyer Persona Research: Maintain deep domain expertise on buyer personas (VPs of Supply Chain, Operations Leaders, B2B Procurement Directors) to articulate how composable commerce solves catalog complexity and O2C workflows.
• Customer Proof & Case Studies: Identify, interview, and develop compelling case studies and testimonial assets featuring leading manufacturing clients utilizing commercetools.

You're a creative problem-solver who is wired to find solutions. You confidently dive into complex challenges and have a talent for making them simple for others. Your curiosity drives you to constantly grow and contribute to an environment of trust and teamwork. Great ideas come from many paths, and your unique perspective matters more than checking every box. What matters most is the mindset you bring to the work.

You bring:

• 6+ years of experience in Product Marketing, Industry Marketing, Solutions Marketing or Integrated Marketing within B2B SaaS (E-Commerce, ERP, Supply Chain, or DXP preferred).This includes 3+ years experience deeply focussed on the Industrials & Manufacturing sectors.
• Demonstrated domain knowledge in industrial manufacturing, B2B digital commerce, catalog/PIM workflows, or supply chain technology.
• Proven track record of building high-impact sales enablement materials that directly improve win rates and shorten enterprise sales cycles.
• Exceptional written, verbal, and visual communication skills with an ability to translate complex API-first technology into business value.
• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• AI Aptitude: A genuine curiosity for using AI tools to work smarter and more effectively paired with a drive to learn and put them into practice in your role.
• Proficiency using tools such as Hubspot, DemandBase and Navattic.

Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know it’s the only way to build the future. We celebrate our differences and have created a hiring process that’s fair, inclusive, and designed to let your talent shine.

We proudly welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are. As an equal opportunity employer, we believe that our strength lies in our diversity, and we invite you to be a part of our global community.

For more information on our diversity, equity, inclusion, and belonging practices, visit this page.

For the US Please note that the compensation range pertains to base pay