Paid Media Analyst

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Quick Summary

Key Responsibilities

Plan, launch, monitor, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads, ensuring targeting, budgets, creatives, and campaign structures align with the client's goals.

Requirements Summary

Advanced English proficiency (C1) Modality: Hybrid for candidates in Caracas / Remote for candidates in other regions of Venezuela Key Responsibilities Campaign Planning & Management: Plan, launch,

Technical Tools

Other

Contract Type: Full-time
Work Schedule: 40 hours per week
Location: Venezuela
Language Requirement: Advanced English proficiency (C1)
Modality: Hybrid for candidates in Caracas / Remote for candidates in other regions of Venezuela

Responsibilities

~1 min read

→Campaign Planning & Management: Plan, launch, monitor, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads, ensuring targeting, budgets, creatives, and campaign structures align with the client's goals.
→Budget & Performance Optimization: Monitor campaign pacing, spending, bidding strategies, and key performance indicators, proactively adjusting budgets and campaign settings to maximize efficiency and ROI.
→Testing & Continuous Improvement: Execute A/B tests across ad copy, creatives, audiences, landing pages, and bidding strategies, identifying opportunities to improve CTR, CPC, CPA, ROAS, and conversion rates.
→Data Analysis & Competitive Intelligence: Analyze campaign performance, search terms, and competitor activity to identify trends, optimize targeting, and recommend strategic improvements.
→Audience & Creative Strategy: Develop and refine targeting, remarketing, customer match, and first-party data strategies while identifying opportunities for new ad variations, messaging, and creative assets.
→SEO Execution & Optimization: Support keyword research, on-page SEO, content optimization, SEO audits, technical improvement recommendations, and ongoing organic search performance analysis.
→Performance Reporting & Collaboration: Monitor results through advertising platforms, GA4, and SEO tools, communicate actionable insights, and collaborate with cross-functional teams to support client goals.

Requirements

~1 min read

Advanced English proficiency (C1).
2+ years of hands-on experience in Paid Media, PPC, or Performance Marketing
Strong proficiency in Google Ads, including keyword management, bidding strategies, and campaign optimization
Experience managing campaigns in Meta Ads and/or LinkedIn Ads
Strong understanding of performance metrics such as CTR, CPC, CPA, CPL, ROAS, Conversion Rate, and Impression Share
Experience managing campaign budgets, pacing, and spend allocation
Experience conducting keyword research, search term analysis, and competitive benchmarking
Familiarity with SEMrush, Google Search Console, or similar SEO tools
Strong analytical skills and ability to translate data into actionable optimization recommendations
Ability to manage multiple campaigns and priorities simultaneously with strong attention to detail
Strong organizational, communication, and problem-solving skills
Previous experience in a digital marketing agency, preferably managing multiple client accounts

Proficiency with Google Analytics 4 (GA4) for campaign and website performance analysis
Experience working with U.S.-based clients, particularly in B2B, technology, IT services, or professional services
Experience with Google Tag Manager (GTM), conversion tracking, and troubleshooting campaign measurement
Experience with HubSpot or other CRM platforms to evaluate lead quality and acquisition performance
Experience with landing page optimization, CRO, and conversion-focused testing