Content Marketing Manager

• Collaborate with platform leads across:
  • Instagram
  • TikTok
  • YouTube
  • X
  • LinkedIn
  • Podcast
  • Newsletter
• Help improve content strategy, packaging, positioning, and campaign execution
• Act as a connective layer between content, growth, and marketing teams

• Identify how content can better drive:
  • Leads
  • Sales
  • Event registrations
  • Newsletter signups
  • Membership applications
  • Brand authority
• Improve hooks, CTAs, story flow, proof, retention, and positioning
• Think beyond views and focus on business outcomes

• Brainstorm high-performing concepts, series, launches, partnerships, and campaigns
• Bring fresh ideas based on:
  • Trends
  • Audience behavior
  • Platform shifts
  • Cultural moments
  • Competitive research
• Help turn founder insights into scalable content frameworks and repeatable series

• Help organize launch calendars, campaign coordination, and distribution plans
• Ensure teams are aligned on messaging, goals, and priorities
• Create tighter feedback loops between content performance and future strategy

• Review analytics and identify patterns across platforms
• Understand what content converts versus what only gets attention
• Balance creativity with performance marketing thinking

• Understand both content and marketing deeply
• Have experience working with creator brands, media companies, or fast-moving startups
• Are obsessed with why content works
• Have strong instincts around hooks, positioning, virality, and audience psychology
• Can collaborate with creatives without slowing them down
• Think in campaigns, not one-off posts
• Move quickly and take ownership naturally
• Understand internet culture and business audiences

• Have worked on high-growth creator brands
• Have experience with launches, funnels, or direct response marketing
• Understand how to make content drive revenue, not just engagement
• Have experience managing multiple stakeholders and creative teams
• Know how to use AI tools to speed up ideation, workflows, and production

• Better-performing content across every platform
• Stronger conversion from content into revenue
• Faster and more aligned execution across teams
• More original, scalable content ideas
• Smarter campaigns and launches
• Content that grows both audience and business simultaneously

Full-time, in-office role at our Austin, Texas headquarters. Applicants must reside within a 1-hour drive of Austin or be willing to relocate.

Send a resume plus a short Loom with visual info to explain:

1. Share visuals from a brand partnership you closed or managed that you're proud of. What was the creative idea, what was the deal structure, and how did it perform? What was your role throughout the process?
2. An AI content process, workflow, or dashboard you built. What was broken, what you changed, and the before/after. Walk us through it in your loom & show us how it works.