Product Marketing Manager

This role is responsible for increasing product awareness, engagement, and adoption among existing and potential customers and collaborating closely with cross-functional teams to ensure successful product launches.

What you’ll do

• Develop and execute product marketing plans and strategies for the entire Copianto.AI suite of products to increase awareness and engagement.
• Conduct market research and analysis including customer needs, competitive landscape, and industry trends.
• Develop product positioning and messaging that resonates with existing and potential customers.
• Create compelling product content such as blog posts, case studies, product videos, and customer testimonials.
• Develop and execute go-to-market plans for materials, such as blog posts, social media updates, email newsletters, and press releases.
• Manage the company's social media accounts by creating and scheduling content, monitoring engagement, and reporting on analytics.
• Conduct market research to identify trends, competition, and potential opportunities.
• Plan and execute events, such as webinars, Twitter spaces, trade shows and product launches.
• Analyze marketing data, including website traffic, social media metrics, and conversion rates.

What we’re looking out for

Bachelor's degree in Marketing, Communications, or a related field.

• 3+ years of experience in product marketing, preferably in the technology industry.
• Strong analytical, problem-solving, and strategic thinking skills
• Excellent communication, writing, and presentation skills
• Ability to work in a fast-paced and dynamic environment
• Knowledge of marketing automation tools, social media platforms, and web analytics.
• Ability to collaborate effectively with cross-functional teams.