Social Media Growth Strategist for @JohnnyChangLive & @UnlearnedWisdom

• Johnny Chang YouTube: @johnnychanglive

• Johnny Chang Instagram: @johnnychanglive

• Unlearned Wisdom YouTube: @UnlearnedWisdom

• Unlearned Wisdom Instagram: @unlearnedwisdom

• TikTok: @theejohnnychang

Every new follower, every viral clip, every email subscriber is a person who just took their first step toward hearing the gospel. The teenager who discovers Johnny on TikTok and starts watching every day. The mom who sees a Reel, joins the email list, and six months later is in a daily Bible reading habit. You are the person who builds the systems and strategies that make those first encounters happen at scale.

You own growth strategy across all platforms, run a continuous experimentation engine, convert viewers into community members, and project manage content output so the team hits every deadline without dropping quality.

• Growth strategy and execution across YouTube, Instagram, TikTok, and email, setting goals, building the roadmap, and driving results week over week

• Creative direction for viral content, collaborating with the team to identify hooks, formats, and topics that travel far and land with the right audience

• Performance analysis with weekly reports tracking views, followers, email subscribers, and engagement rates across every platform

• A/B testing engine: running continuous experiments on thumbnails, titles, captions, posting times, and content formats, then applying what works

• Funnel building: converting casual viewers into email subscribers, Discord members, and app users through strategic calls to action and landing pages

• Content scheduling and project management: owning the content calendar and managing the editing team to ensure every piece ships on time

• Trend and platform research: staying ahead of algorithm shifts, emerging formats, and cultural moments we can use to reach new audiences
  

• Launch 5-10 content experiments across platforms with a full analytics report documenting what worked, what did not, and what to do next

• Double monthly view count across short-form platforms. Exceptional: double follower acquisition rate

• 100% on-time content scheduling for the full 90-day period

• Project manage the editing team to hit every deadline with zero missed publish dates
  

• You have never grown a page beyond 100,000 followers on your own

• You need someone else to set your priorities. This role requires a self-directed operator who builds systems, not someone who follows checklists

• You do not have verifiable proof of results. Links, screenshots, and data are required, not optional

• You are not comfortable working in a fast-moving, faith-based organization where the mission shapes every decision
  

• Portfolio of social accounts grown with verifiable proof (analytics screenshots, case studies, or live links)

• 3-5+ years of digital marketing experience focused specifically on social media growth

• Expert-level storytelling ability for viral platforms: hooks, pacing, and platform-specific formats

• Expert-level analytics skills across platform-native tools and third-party software

• Demonstrated experience building funnels from social audiences into owned channels (email, community, app)

• Proficiency in ClickUp, Google Drive, social analytics platforms, video editing software, and AI tools
  

Please follow all the steps on the application page. Include undeniable proof that you have deep knowledge of the internet. Show us proof that you have grown pages past 100,000 followers and have made viral content before. If your experience is not made clear in your application, we will pass over it quickly.

1. Keep God First - We focus on the gospel and how it can impact peoples’ lives.

2. Radical Accountability - We own outcomes, not intentions. You come with solutions, not problems.

3. Move with Urgency & Discipline - We act quickly on the most impactful tasks for the business. You’re not scared to make calculated decisions with incomplete information.

4. Committed to Systems & Processes - We build systems so excellence doesn’t depend on individuals. We build for scale.

5. Embody Grace For Each Other - Always speak honestly and openly address issues, but remember that everything comes through grace.