Director, Category Growth Marketing

The Director, Category Growth Marketing is responsible for defining and executing the long-term growth strategy for key business categories, driving sustainable revenue growth, customer acquisition, retention, and market expansion. This leader will oversee category marketing investments, lead high-impact growth initiatives, and partner closely with Product, Sales, Merchandising, Finance, Analytics, and Executive Leadership teams to accelerate business performance.

The ideal candidate combines strategic vision, commercial acumen, customer-centric thinking, and data-driven decision-making to identify growth opportunities and build scalable marketing programs that deliver measurable business results.

• Develop and own the multi-year growth strategy for priority categories, aligned with overall business goals.
• Drive category revenue, profitability, customer growth, and market share expansion.
• Identify emerging market opportunities, customer trends, and competitive dynamics to shape growth priorities.
• Establish category growth roadmaps and investment strategies that support short-term performance and long-term business objectives.
• Serve as a strategic advisor to senior leadership on category growth opportunities and risks.

• Lead integrated growth marketing strategies across acquisition, engagement, retention, loyalty, and lifecycle programs.
• Partner with channel marketing teams to optimize investments across digital, social, CRM, partnerships, content, and offline channels.
• Drive category-specific demand generation initiatives to increase customer adoption, repeat purchase behavior, and customer lifetime value.
• Ensure effective allocation of marketing budgets to maximize ROI and business impact.

• Champion customer-centric decision-making through deep understanding of customer behaviors, motivations, and purchasing patterns.
• Leverage data analytics, market research, and customer insights to identify growth opportunities.
• Translate insights into category strategies, go-to-market plans, and marketing initiatives.
• Monitor competitive trends and industry developments to maintain category leadership.

• Partner closely with Product, Commercial, Merchandising, Operations, Analytics, Finance, and Sales leaders to align category growth initiatives.
• Influence executive stakeholders and build organizational alignment around strategic priorities.
• Lead cross-functional growth programs from ideation through execution and measurement.
• Support product launches, category expansions, seasonal campaigns, and strategic business initiatives.

• Establish and manage category performance frameworks, KPIs, and reporting mechanisms.
• Drive a culture of experimentation through testing, optimization, and continuous improvement.
• Monitor business performance and proactively identify opportunities for acceleration and risk mitigation.
• Present business reviews, growth insights, and strategic recommendations to executive leadership.

• Build, lead, and develop a high-performing category growth marketing team.
• Coach team members on strategic thinking, analytical problem-solving, and execution excellence.
• Foster a culture of accountability, collaboration, innovation, and customer obsession.
• Establish organizational capabilities that support future growth objectives.

• Bachelor's degree in Marketing, Business, Economics, Analytics, or related field.
• 10+ years of experience in Growth Marketing, Category Management, Product Marketing, Commercial Strategy, E-commerce, or related disciplines.
• 5+ years of experience leading high-performing teams.
• Demonstrated success driving significant revenue growth and business impact through strategic marketing initiatives.
• Strong experience developing growth strategies and executing large-scale marketing programs.
• Expertise in using data and analytics to drive decision-making and business performance.
• Exceptional stakeholder management and executive communication skills.

• MBA or advanced degree preferred.
• Experience within e-commerce, marketplace, retail, technology, consumer products, or high-growth environments.
• Experience managing multimillion-dollar marketing budgets.
• Strong knowledge of customer acquisition, CRM, lifecycle marketing, loyalty, and retention programs.
• Familiarity with advanced analytics tools such as SQL, Tableau, Power BI, Adobe Analytics, or Google Analytics.

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​