Program Manager (e-Commerce)

Own the day-to-day management of Digital Shelf, Shopper, and e-Commerce programs from initiation through implementation, deployment, and ongoing optimization

Ensure controls are followed, with the highest quality deliverables and milestones met

Effectively balance resourcing, budgets, and time constraints to manage risks and pre-empt issues

Develop contracts and help design innovative delivery teams to best meet and exceed program objectives

Evaluate and improve delivery practices and methodology

Create integrated timelines across agency, client, and retail partner stakeholder teams spanning digital shelf, shopper marketing, and e-commerce workstreams

Build relationships with external and internal stakeholders to meet program outcomes while exceeding client expectations

Ensure a collaborative ‘one team’ approach of both client and agency

Effectively clarify strategic requirements, manage expectations, and communicate roadblocks/resolutions to ensure key deadlines are met

Able to communicate succinctly within a wide range of positions, personalities, and roles, both internally and externally

While not an immediate accountability for this specific opening, all Program Managers should be able to lead project managers/producers to foster a highly innovative, effective, and successful team

Contribute to new business and pitch initiatives to secure a pipeline of work for the broader initiative

Lead end-to-end digital shelf execution management including SEO optimization, content syndication, product taxonomy, ratings & reviews, and content effectiveness across retailer platforms

Partner with Omni-Shopper Marketing, Sales, Creative, and Technology teams to align on business opportunities, drive omnichannel execution, and measure program impact

Monitor and report on digital shelf KPIs including organic search rank, content score, share of search, conversion rate, and in-stock/availability metrics; translate insights into actionable recommendations

4–7+ years analyst, PM, program mgmt, technical, or business experience, with at least 3 years in Digital Shelf, e-Commerce, Shopper Marketing, or a related omnichannel retail discipline

Agency experience is required

Understanding of agile and hybrid delivery methodologies (Scrum, Kanban) applied to digital commerce, content syndication, and retail media programs

Experience running or working with cross-functional agile teams encompassing content, SEO, creative, retail media, and technology workstreams

Strong attention to detail

Demonstrable ability to operate under tight deadlines

Experience with project management tools (ClickUp preferred, WorkFront, Asana, etc.)

Ability to manage multiple concurrent programs across Digital Shelf, Shopper, and e-Commerce workstreams, utilizing and sharing resources effectively across client accounts and retailer platforms (e.g., Amazon, Walmart, Target)

Ability to manage workload with minimal supervision

Excellent written and verbal communication skills

Proven experience with digital shelf management, content syndication platforms (e.g., Salsify, Syndigo, Akeneo), and DAM systems

Strong understanding of e-commerce SEO, product content strategy, taxonomy management, ratings & reviews, and retailer-specific requirements across Amazon, Walmart, Target, and other major platforms

Experience with shopper marketing strategy, retail media planning, and omnichannel activation across both physical and digital retail environments

CPG or retail industry experience preferred; familiarity with retailer buying cycles, line reviews, and in-market execution timelines is a plus