Marketing & Content Manager - Bali

United States·Balimid

MarketingContent Marketer

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Quick Summary

Key Responsibilities

Set Cove's brand messaging and positioning in Bali, and lead the localized marketing strategy that makes Cove a competitive, hospitality-led stay for the mid-to-upper segment,

Technical Tools

MarketingContent Marketer

Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 10,000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.

Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.

Come enjoy the journey with us and become a Cove Superstar!

Responsibilities

~1 min read

→Set Cove's brand messaging and positioning in Bali, and lead the localized marketing strategy that makes Cove a competitive, hospitality-led stay for the mid-to-upper segment, with expats and international guests as a key audience.
→Translate APAC/global brand direction into a distinct Bali voice, in close collaboration with the HQ Marketing and Regional Online Marketing teams.
→Build and steer distinct Bali social channels as the amplification layer of the online strategy, with content plans that resonate locally.
→Set the creative direction for Bali photo/video shoots.
→Shape the influencer/KOL strategy to drive brand awareness and quality lead generation.
→Strategize and execute offline activations in parallel with the online strategy: strategic brand partnerships, community collaborations, and agent partnership programs, plus local event collaborations that position Cove as a distinctive hybrid hospitality brand among expats and international guests.
→Drive extended marketing programs (Coveuphoria, Bali Media Gathering, Bali market research initiatives).
→Apply a hospitality-first marketing mindset, safeguarding Cove's service and brand standards across every Bali touchpoint.

Bachelor's degree from a reputable university and minimum 4 years' experience, including at least 1 year leading marketing or brand strategy (hospitality, real estate, tech/startup, or lifestyle background preferred).
Deep, genuine understanding of the Bali market: culture, community networks, media landscape, and consumer behavior, including the expat and international long-stay community.
Proven track record building brand positioning and messaging, and adapting a regional or global brand standard into a localized strategy.
Demonstrated track record running KOL campaigns and offline activations with measurable awareness or lead outcomes.
Strategic thinker with strong project ownership who prioritizes well in a fast-paced environment.
Familiarity with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, or similar) to turn data into strategic decisions.
Highly independent and initiative-driven: sets direction and moves projects forward without waiting to be asked, in a self-directed, hybrid role based full-time in Bali.
Hospitality/service mindset; understands how brand experience translates into marketing execution.
Native-level Bahasa Indonesia; fluent English.