Senior Manager, Marketing Strategy

Atlanta Gasenior

OtherStrategy

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Quick Summary

Key Responsibilities

Business and partnership context across B2C and B2B dynamics Target audience insights, segmentation, and journey mapping Competitive landscape, positioning, and differentiation strategy Key messages,

Technical Tools

OtherStrategy

Cox Automotive - USA

Marketing

Marketing Sr Manager

Sr Manager - Non People Leader

Yes, 25% of the time

Day

What We Offer

~1 min read

Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.

Responsibilities

~1 min read

Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio
Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives
Develop strategic plans that balance short term goals with long term strategy
Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives
Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization

Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:
- Business and partnership context across B2C and B2B dynamics
- Target audience insights, segmentation, and journey mapping
- Competitive landscape, positioning, and differentiation strategy
- Key messages, creative territories, and campaign approach
- Success metrics spanning awareness, consideration, conversion, and retention
- Integration requirements across channels, touchpoints, and partners
Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing
Along with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics
Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements
Build strong agency relationships while maintaining appropriate accountability for business results

Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner
Navigate complex stakeholder environments including:
- Product teams
- B2B marketing and sales teams
- Business unit leaders
- Cross-functional marketing teams (media, creative, analytics, CRM)
Participate in business planning cycles and contribute marketing perspective
Present strategic recommendations to senior leadership with clarity, confidence, and business acumen
Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention

Here’s a sneak peek at the benefits you could experience as a Cox employee:

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.

Bachelor’s degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years’ experience in a related field.
Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels
Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)
Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive
Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred
Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels
Experience with digital marketing, e-commerce, online transactions, or marketplace business models
Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations
Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems
Excellent written and verbal communication - can create compelling strategic documents, briefs, and presentations
Collaborative and relationship-oriented while comfortable advocating for strategic point of view
Ability to influence without direct authority across multiple organizational layers

Nice to Have

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Degree in brand management, marketing or related field.

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

EOE, including disability/vets

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.