Head of Customer Marketing / CRM

The Curious Drinker is one of the UK’s leading premium alcohol retailers. Our mission is to get amazing impossible-to-find drinks into the glasses of discerning drinkers, whilst supporting the growth of artisan producers across the world.

Until recently, we were known as Craft Gin Club, but rebranded to truly reflect what we bring to customers.

Our award-winning in-house team of experts curates and manages the whole process – and whilst we are principally known for our subscription service delivering incredible experiences to our customers every month, we also have a growing ecommerce store, which offers not only the products we source, but exclusive lines made by our own distillers and manufacturers. 

With tens of thousands of customers, we have featured on the BBC, GQ and The Telegraph, and have been heralded as one of the most successful ever investments on Dragon’s Den!

As consumers tastes evolve and the hospitality sector changes, we are expanding our offering and readying ourselves for a new period of growth – moving beyond gin into other spirits, and giving consumers more choice and more opportunity to have truly great experiences. 

The Head Of Customer Marketing / CRM is a key role to help achieve this.

THE TEAM
 
This role sits within the Sales & Marketing department, and will work closely with Acquisition, Brand, Website, Commerce, Tech, Customer Service, and of course our Product team.

Sales & Marketing is a core driver for moving our business forwards, and is responsible for a range of requirements across the business – improving our brand, forming new incentives, expanding and refining our offering, designing content, producing magazines, running adverts, acquiring new customers and nurturing our database of customers.

The person who fills this position will shape much of what needs to be done, but as a first view we envisage:

• Audit – reviewing everything we currently have set up across the current data systems we use and benchmarking current performance
• Strategy – identifying the direction we need to head in, and giving a clear actionable roadmap of what we need to do and when
• Planning – getting colleagues and sister teams lined up with a strong degree of project management to start a production plan
• Delivery – hands-on approach with the team, actively producing and launching activity
• Campaign management – owning proactive campaigns, reactive campaigns, and journey management of our various customer types
• Analysis – monitoring performance and tracking KPIs across email and SMS (and beyond as our offering changes) ensuring targets are met
• Team leadership – leading, directing, coaching and mentoring a Customer Marketing team
• Stakeholder management – working closely with teams around the business, ensuring a collaborative approach to driving results