Lead Generation Manager

The Lead Generation Manager is responsible for building and managing a strong pipeline of qualified leads to support the company’s revenue growth. This role focuses on identifying potential clients, initiating first contact, nurturing relationships, and qualifying opportunities before handing over sales-ready leads to the Business Development Managers. 

 

Key Responsibilities: 

Lead Generation & Prospecting 

• Identify and research potential clients across relevant industries and markets. 

• Generate leads through cold calls, cold emails, LinkedIn outreach, social media messaging, and other prospecting channels. 

• Build and maintain an active database of prospects and decision-makers. 

Initial Outreach & Qualification 

• Initiate first contact with prospects to introduce CREA’s services and assess client needs. 

• Qualify leads based on predefined criteria (budget, needs, decision authority, timing). 

• Maintain consistent follow-up and relationship nurturing until the prospect is ready for a meeting. 

Pipeline Management 

• Track and manage lead progress using CRM tools or internal tracking systems. 

• Ensure accurate documentation of client information, conversation notes, and follow-up actions. 

• Maintain a healthy and up-to-date lead pipeline to support BD targets. 

Handover to Business Development Team 

• Coordinate with Business Development Managers to arrange qualified client meetings. 

• Ensure smooth handover by providing clear background, client needs, and conversation history. 

• Support BD Managers during early-stage discussions when needed, prior to pitching and deal closure. 

 

Qualifications: 

• Bachelor’s degree in Business, Marketing, Communications, or a related field. 

• 3–5 years of experience in lead generation, sales development, inside sales, or a similar role. 

• Strong experience with cold calling, outbound messaging, and prospecting techniques. 

• Familiarity with CRM systems and lead tracking tools is a plus. 

• Excellent communication and interpersonal skills. 

• Highly organized, target-driven, and comfortable working with KPIs. 

• Resilient mindset with the ability to handle rejection and maintain motivation. 

 

Why Join Us: 

• Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia 

• Work with top international and regional brands across fashion, beauty, lifestyle, and more 

• Lead a high-performing team and play a key role in shaping our commercial future 

• Dynamic, multicultural, and collaborative work environment with strong opportunities for career development 

What We Offer: 

• Career development opportunities within a leading eCommerce company. 

• Benefits packages include Health, Life, Dental insurance 

• Hybrid working environment (One day a week Work-from-Home) 

• 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments. 

Office Location: 

• APAC Tower – BTS Ekkamai (Working on Monday to Friday)