25mo ago

PPC Manager

PakistanRemoteContractmid

OtherPpc Manager

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Quick Summary

Overview

Job Summary:As the PPC Manager at Creative Chaos, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms.

Technical Tools

google-analyticsab-testingb2b

Responsibilities

~1 min read

→Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
→Conduct thorough keyword research to identify relevant search terms for services we offer
→Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
→Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
→Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
→Manage bid strategies and budgets to ensure campaigns remain within target KPIs
→Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
→Collaborate with the content, design and development teams to align ad strategies with overall business goals
→Provide insights and recommendations on new platforms or strategies to expand reach
→Regularly communicate with stakeholders regarding campaign performance and improvement plans

Requirements

~1 min read

Experience: 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
Industry Knowledge: Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus
Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics
Communication: Excellent communication skills to collaborate with internal teams and report to senior management
Contract: Available for a contractual role, working 4 hours per day remotely
Certifications: Google Ads certification and other relevant SEM certifications are a must