Conversion Rate Optimization Specialist

Optimize the customer journey: Analyze and improve conversion funnels, from landing pages and initial engagement to registration, onboarding, and subscription conversion.

Run experiments: Plan, build, launch, and evaluate A/B tests across landing pages, website content, forms, calls to action, and user flows.

Improve landing page performance: Work hands-on to identify friction points, implement improvements, and increase conversion rates across devices.

Turn data into action: Use analytics, heatmaps, session recordings, and performance data to understand user behavior and identify opportunities.

Collaborate with marketing and product teams: Work closely with performance marketers, designers, and developers to improve the experience of users arriving through paid and organic channels.

Monitor performance: Track metrics such as conversion rate, funnel completion, cost per acquisition, and subscription conversion, translating findings into actionable improvements.

Keep experimenting: Continuously explore new ideas, tools, and approaches to improve performance while maintaining a smooth and trustworthy user experience.

Approximately 2-4 years of experience in conversion rate optimization, growth marketing, digital marketing, or a similar hands-on role

Practical experience optimizing landing pages, websites, and digital conversion funnels

Experience setting up, running, and analyzing A/B tests

Confidence working with web analytics and user behavior tools, such as GA4, Google Tag Manager, Hotjar, Microsoft Clarity, VWO, or similar platforms

Understanding of digital acquisition channels and how paid traffic translates into conversions

A good eye for UX, landing page design, and persuasive but clear communication

Strong analytical skills, curiosity, and a problem-solving mindset

The ability to take ownership of experiments, from identifying an opportunity to implementing a solution and evaluating the results

Comfortable collaborating with technical and non-technical colleagues

Professional proficiency in English

Experience in digital health, wellness, subscription-based businesses, or direct-to-consumer platforms

Experience with landing page builders, CMS platforms, or no-code experimentation tools

Basic knowledge of HTML, CSS, or JavaScript

Experience improving mobile-first onboarding or subscription funnels

Familiarity with privacy-conscious analytics and experimentation

Real ownership: Your ideas won't disappear into lengthy approval processes. You'll have the opportunity to test, improve, and contribute directly.

A product with purpose: Work on digital experiences that help people access personalized health and wellness services.

Room to experiment: Join a team that values curiosity, practical solutions, and continuous improvement.

Cross-functional exposure: Collaborate with marketing, product, design, and technology teams.

A growing environment: Be part of a company where your contributions can make a visible difference.