Consumer Researcher – Adorama Used/Trade (Contract)

• Growth Mindset: We set high standards, embrace failure, and are open to change.
• Be Customer-Centered: We focus on the end-to-end customer experience.
• Take Ownership & Dig Deeper: We are proactive, use data, and avoid shortcuts.
• Think Like a Start-Up: We move fast, stay flexible, and celebrate every win.
• Be Humble & Respectful: We assume positive intent, listen actively, and support one another.

Adorama's Used/Trade department is seeking a Freelance Consumer Researcher to better understand what drives customers to buy, sell, and trade pre-owned gear, and translate those insights into more effective advertising, landing pages, and offers.

Our Used/Trade department specializes in buying, evaluating, and reselling pre-owned equipment, as well as managing our trade-in program. Unlike customers purchasing new gear, Used/Trade customers are often more price-conscious, focused on product condition, and looking for reassurance and trust throughout the buying or selling process.

While we have extensive transaction data, we're looking to gain a deeper understanding of our customers' motivations, concerns, and decision-making behaviors.

In this role, you'll independently manage research initiatives from start to finish, including conducting customer interviews, testing ads and landing pages, analyzing customer behavior, and developing surveys. You'll report to the Paid Media team and collaborate closely with our marketing teams to turn research findings into actionable insights that improve the customer experience and drive business results.

When applying, please submit your resume along with 1–2 samples of previous research work, such as a redacted readout, report, or case study, demonstrating how you translated research findings into actionable recommendations.

• 3+ years of consumer or UX research experience
• A track record of running moderated interviews and turning them into clear, usable insights
• Hands-on experience with unmoderated testing platforms (such as UserTesting, Maze, Lyssna or similar) and the judgment to compare them
• Experience analyzing heatmaps, scroll maps and click data (such as Hotjar, Microsoft Clarity or Crazy Egg)
• Survey design skills: writing unbiased questions, defining samples and reading results with appropriate caution
• Comfort working with paid media and email marketers and translating their questions into testable hypotheses
• Strong written and verbal communication, including concise readouts for non-researchers
• Able to work independently and manage your own schedule and participant recruiting

• Moderated customer interviews. Recruit, schedule and conduct one-on-one interviews with real Used/Trade customers (buyers, sellers and trade-in customers). Write the discussion guides, run the sessions and synthesize what you learn so it enriches our internal customer data: motivations, objections, trust signals, and how people describe their own gear and buying decisions.
• Unmoderated research on ads and landing pages. Design and run unmoderated tests that show where our paid ads and landing pages confuse, mislead or fail to persuade. This may include evaluating and recommending the right user research tool for our needs (platform fit, participant panel quality, cost, and ability to screen for used-gear shoppers) before running studies in it.
• Heatmap and click analysis. Set up and analyze heatmaps, scroll maps and click data on our landing pages. Identify where visitors stall, what they ignore and what they click that is not clickable, and translate the patterns into specific page recommendations.
• Hypothesis-driven surveys. Work with our paid media and email teams to turn their questions into testable consumer hypotheses, then plan, field and analyze surveys designed to prove or disprove them. Own questionnaire design, sample definition and the readout of results, including what the data does not tell us.

• Familiarity with the photography, video or consumer electronics market, or with resale and trade-in marketplaces