Senior Manager, Consumer Lifecycle Marketing

United StatesRemotesenior

Other

0 views0 saves0 applied

Apply Now

Quick Summary

Requirements Summary

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience. 7+ years of experience in lifecycle, CRM, retention or customer marketing.

Technical Tools

Other

Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories. Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team. Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture. We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles.

We are seeking a Senior Manager, Lifecycle Marketing to join the Credit Acceptance marketing team, reporting to the Director of Customer Loyalty & Retention. Credit Acceptance helps people with credit challenges buy a vehicle and build a stronger financial future. Once a customer drives off the lot, the relationship runs for years, and every message we send shapes whether they stay on track and come back for their next vehicle.

This role owns that conversation. The role sets the customer contact strategy across email, SMS, push and in-app messaging: who we talk to, what we say, when, through which channel, and how often. It owns the journeys that matter most across the life of the loan, starting with onboarding and the first payment, and the segmentation, targeting and testing behind them. It is a new role on a new team, with the chance to build the program from the ground up.

This is a performance marketing role applied to our customer base. The primary job is to increase customer lifetime value, and every journey, segment and message is judged by the incremental value it creates against a holdout — not by opens, clicks or the volume of messages sent. This position is expected to define what great lifecycle marketing should look like here over the next several years, prove it with disciplined testing, and work closely with the people who build our app and web portal, create our campaigns and design our benefits and rewards. Success requires sharp critical thinking and business judgment, the habit of framing problems in numbers first, and comfort moving between strategy and hands-on execution.

Requirements

~1 min read

Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work

To be successful in this role, Team Members need to be:

Positive by maintaining resiliency and focusing on solutions
Respectful by collaborating and actively listening
Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
Direct by effectively communicating and conveying courage
Earnest by taking accountability, applying feedback and effectively planning and priority setting

Remain compliant with our policies processes and legal guidelines
All other duties as assigned
Attendance as required by department

Location & Eligibility

Where is the job

United States

Remote within one country

Who can apply

About this job

Pay per year: $165,000–$192,000 a year; 145% above the $72,800 median for Other jobs on Jobera (101,513 salaries).
Who can apply: United States
Posted: Today
Employer: has 49 open jobs on Jobera in 3 countries.