Cresta~2mo ago

APAC Marketing Manager

AustraliaRemotemid

MarketingOtherMarketing ManagerSaaS Marketing Manager

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Quick Summary

Overview

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate…

Key Responsibilities

In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities Translate global campaigns and product launches into…

Requirements Summary

Experience in software categories related to contact centers, customer experience and AI AgentS Experience in hyper-growth scale-ups Perks & Benefits: We offer a comprehensive and people-first benefits package to support you at work and in life:…

Technical Tools

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Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the Role

~1 min read

We’re looking for a highly strategic and execution-oriented APAC Marketing Manager to build and scale our regional marketing function. Reporting to the VP International Marketing, this individual will be our first dedicated marketing hire in APAC and will play a critical role in driving pipeline, accelerating deals, and building brand presence across the region — while aligning tightly with Cresta’s global marketing strategy and campaigns.

Location: Melbourne, Australia Remote.

Responsibilities

~1 min read

→In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
→Translate global campaigns and product launches into effective regional execution plans
→Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
→Partner closely with APAC Sales to drive pipeline creation and acceleration
→Act as the primary bridge between APAC Sales and Global Marketing
→Provide regional insights to inform global messaging, campaigns, and roadmap decisions
→Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs

Requirements

~1 min read

Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.
5+ years of B2B SaaS marketing experience
Proven success leading APAC or regional marketing programmes
Experience operating within a global marketing organisation
Strong enterprise field marketing and ABM experience
Demonstrated impact on pipeline and revenue growth
Ability to balance regional nuance with global brand consistency
Excellent cross-functional collaboration skills
Strong executive communication and presentation skills
Comfortable operating autonomously in high-growth environments