Senior Product Marketing Manager, Vertical Solutions

United States·San Francisco,New YorkRemotesenior

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

You’ll own the development and continuous refinement of Cresta’s positioning and messaging for Travel & Hospitality, Telecommunications, and more, translating our platform capabilities into clear,

Requirements Summary

At least 7 years of product marketing or solutions marketing experience, including meaningful time in an industry or solutions marketing role at a company with a mature,

Technical Tools

MarketingMarketing Manager

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the Role

~2 min read

You’ll own the development and continuous refinement of Cresta’s positioning and messaging for Travel & Hospitality, Telecommunications, and more, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives in each
You’ll build the repeatable vertical playbook (a common framework for industry narratives, personas, use cases, proof points, and enablement) and apply it across the covered verticals, so each gets high-quality coverage and new verticals can be added efficiently
You’ll help establish Cresta as a thought leader in each covered industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
You’ll develop and maintain deep buyer personas for each covered vertical, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
You’ll bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
Your deep understanding of how our wins and losses vary by industry, use case, and buyer will give you a data-driven point of view to influence roadmap priorities, sharpen our positioning, and guide where Cresta deepens its vertical investment over time
You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win across complex, high-impact industries

Requirements

~1 min read

At least 7 years of product marketing or solutions marketing experience, including meaningful time in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion
Demonstrated experience covering multiple industries simultaneously, including building repeatable vertical frameworks and ramping quickly on new industries
Domain knowledge and experience marketing to least one of Travel & Hospitality or Telecommunications
Experience managing cross-functional or cross-team projects
Excellent communication skills and comfortable presenting in executive-level settings
Excellent research skills and experience producing data-driven market analysis
Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience

Experience in software categories related to contact centers, customer experience, and AI Agents
Experience marketing to Home Services, Utilities, or Retail
Experience in hypergrowth scale-ups

What We Offer

~2 min read

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

We offer a comprehensive and people-first benefits package to support you at work and in life:

✓Comprehensive medical, dental, and vision coverage with plans to fit you and your family

✓Flexible PTO to take the time you need, when you need it

✓Paid parental leave for all new parents welcoming a new child

✓Retirement savings plan to help you plan for the future

✓Remote work setup budget to help you create a productive home office

✓Monthly wellness and communication stipend to keep you connected and balanced

✓In-office meal program and commuter benefits provided for onsite employees

Location & Eligibility

Where is the job

New York, United States

Remote within one country

Who can apply

About this job

Pay per year: $150,000–$200,000 a year; 20% above the $146,000 median for Marketing Manager jobs on Jobera (669 salaries).
Who can apply: United States
Posted: Today
Employer: has 87 open jobs on Jobera in 9 countries.