Senior Director of Revenue Strategy

The goal of this role is to maximize overall hotel revenue across a portfolio of properties by developing and executing effective transient and group inventory and pricing strategies based on forward-looking demand forecasts. This individual is responsible for overseeing revenue strategy for multiple hotels, serving as both a leader and subject matter expert. Additionally, this position plays a crucial role in mentoring, training, and developing peers and junior team members.

Priority will be given to candidates with full-service IHG and/or Independent hotel revenue management experience.  

This position can be based remotely within the United States.

• Develop and implement transient and group strategies that drive revenue and profitability.
• Prepare for and lead regular revenue meetings. Analyze data, recommend strategies, and implement approved changes promptly following discussions.
• Support Crestline’s Revenue and Digital leadership in launching new initiatives, including system and process development, staff training, and other assignments as directed by departmental leadership.
• Mentor junior team members, fostering growth and capability in revenue strategy. Serve as a brand and systems expert, leading strategic conversations to ensure alignment and consistency across the portfolio.
• Act as the subject matter expert on revenue management systems, managing system settings, business rules, and overrides to optimize system performance.
• Analyze monthly performance reports and evaluate prior strategies to identify areas for continuous improvement.
• Oversee and ensure strategic alignment across Central Reservation Systems, Global Distribution Systems, and third-party business intelligence tools.
• Assist with the preparation of monthly reports, forecasts, budgets, owner updates, and business plans as needed.
• Maintain current knowledge of industry trends and best practices to enhance performance and drive innovation.

In addition to essential functions, this position may be required to perform a combination of the following supportive duties. The time allocated to each will vary based on individual property needs.

• Represent Crestline Hotels & Resorts and the department professionally at owner meetings, brand conferences, and industry events.
• Build strong relationships with hotel sales and operations teams to consult on optimal booking strategies for group, catering, and special corporate business.
• Continuously monitor the competitive landscape, including product enhancements, supply shifts, pricing strategies, service innovations, and changes in market demand.
• Collaborate with peers and department leadership on initiatives that drive incremental revenue.
• Participate in revenue strategy calls for junior team members to help guide discussions and support performance across the portfolio.
• Work in partnership with the digital strategy team to optimize content, visibility, and ensure that paid media efforts align with strategic objectives.
• Train, coach, and support team members, ensuring performance aligns with departmental standards and Crestline’s core values.
• Contribute to both short-term and long-term forecasting efforts, providing regular critiques that identify opportunities to enhance revenue and profitability.
• Perform additional responsibilities assigned by department leadership.

• Bachelor’s degree in Hotel Administration, Business Administration, or a related field preferred.
• Minimum of five years of hotel revenue management experience, including at least one year managing a multi-property portfolio and one year developing and supervising associates.
• Proficiency in pricing strategy, revenue optimization systems, and yield management concepts.
• Strong statistical and analytical skills to identify revenue trends and performance gaps.
• Excellent communication, presentation, and interpersonal skills with the ability to influence across various levels of the organization.
•  Travel as needed for property visits, training, industry events, and corporate meetings. Attendance at all mandatory training sessions and meetings is also required.
• Demonstrated success working collaboratively with sales and operations leadership.
• Ability to thrive in a fast-paced, multitasking environment, both independently and as part of a cross-functional team to achieve strategic goals.
• Priority given to candidates with full-service IHG and/or independent hotel revenue management experience.