Community Relations Advisor II

Location: Shoreline, WA

Employment Status: Full Time

Compensation: $92,196 - $95,700, DOE

Benefit Highlights: Health Insurance, Retirement Plans w/CRISTA match, Family Care, Paid Holidays, PTO, Tuition Discount at King’s Schools.

COMPANY OVERVIEW

CRISTA Ministries (“CRISTA”) is a Christian church community that exists to exercise and express its Christian beliefs. At the core of our Christian church community is the belief that as Christians, we are part of the priesthood of all believers, set forth in I Peter 2. We believe this priesthood calling rests upon all Christians and is a foundational, spiritual practice of our CRISTA community. This priesthood calling evokes within us the response to view our work as our ministry. We believe that all representatives of our community are ministers of the gospel and play equally important roles in exercising, expressing and teaching our beliefs (I Corinthians 12: 17-23).

CRISTA exists to make known the love of Jesus Christ through demonstrated works of service and ministry. We use every method available so that the people of the world may hear the Gospel, accept Christ as their Savior, and grow in their faith. We are a united family of Biblical Ministries inspired by a shared vision to serve and impact the young through the elderly, all cultures and backgrounds, in our own backyard and around the world through excellence in our service and operations. By leading a healthy and sustainable organization, CRISTA empowers its ministries to serve the needs of the world and share the Gospel, making disciples. Our commitment is to glorify, honor and obey the Lord in all we do through a workforce of ministers: our staff and volunteers who are called, committed, and faithful Christians.

CRISTA leads five distinct ministries in alignment with our calling to draw people into a transforming relationship with Christ. From World Concern’s relief and development efforts around the globe; from CRISTA Media’s stations that broadcast uplifting messages and music through your radio dials to the fireside songs that bring joy to campers year-round at CRISTA Camps; from the young minds equipped with knowledge at King’s Schools to the seniors receiving exceptional care at CRISTA Senior Living. Whether traversing the globe or right in our backyard, the CRISTA family of ministries is empowered to meet the needs of those we serve with the Gospel of Jesus Christ.

CRISTA MINISTRIES MISSION AND VISION STATEMENTS

• Mission Statement: To fearlessly declare the Gospel, with Biblical truth and love, leading generations to follow Jesus.
• Vision Statement: Until All Know Jesus.

CRISTA MINISTRIES CORE VALUES

• Christ-Centered: We approach our work by faith, prayerfully believing God will do the miraculous.
• Servanthood: We serve our world by meeting needs practically and spiritually.
• Uncompromising Integrity: We are honest, transparent, and trustworthy – reflecting Jesus in all we do.
• Holy Stewardship: We honor and maximize the potential of the resources, assets, and people God has entrusted to us.
• Excellence: We serve with excellence knowing that we represent God in our work, words, and actions.
• Unified Team: We are One CRISTA, united in the vision to transform lives with the Gospel of Jesus Christ.

SENIOR LIVING’S PURPOSE STATEMENT:

Declaring the love of Jesus into the next season of life.

POSITION SUMMARY

The Community Relations Advisor II is responsible for executing sales, outreach, and business development initiatives to achieve occupancy, census, and revenue goals for assigned CRISTA Senior Living communities. This position manages the sales process from initial inquiry through move-in while developing professional referral relationships, implementing marketing strategies, and promoting CRISTA Senior Living within the surrounding community. In addition to individual sales and outreach responsibilities, the Community Relations Advisor II contributes to the development and effectiveness of the Sales team by providing training, mentoring, onboarding support, and guidance to new and existing team members. This includes sharing best practices, reinforcing established sales processes, supporting consistent use of CRM systems and documentation standards, and helping team members develop the knowledge and skills necessary to deliver a professional, responsive, and consistent prospect experience. The Community Relations Advisor works collaboratively with community leadership, Sales and Marketing colleagues, and operational departments to support occupancy growth, strengthen team performance, improve processes, and ensure a seamless transition for prospective residents and their families.

ESSENTIAL FUNCTIONS

(General overview and may not include all details of responsibilities)

Sales Strategy, Lead Management & Occupancy Growth 

• Develop and execute sales activities designed to achieve established occupancy, census, and revenue goals for assigned communities and service lines. 
• Manage the full sales cycle, from initial inquiry and lead qualification through relationship development, tours, application, deposit, move-in, and post-move-in follow-up. 
• Respond promptly and professionally to inquiries from prospective residents, family members, responsible parties, and referral sources. 
• Maintain consistent follow-up with prospective residents and families using phone calls, email, personal outreach, appointments, and other approved communication methods. 
• Conduct sales presentations and community tours that communicate the benefits, services, amenities, lifestyle, and value of CRISTA Senior Living. 
• Assess prospective residents' needs, preferences, financial considerations, and anticipated timelines to identify appropriate living options and next steps. 
• Maintain an active, organized sales pipeline and develop strategies to advance qualified leads toward residency. 
• Monitor lead conversion, tour activity, deposits, move-ins, lost leads, and other key performance indicators. 
• Identify barriers to conversion and collaborate with leadership and relevant departments to develop solutions. 
• Provide accurate, timely updates regarding occupancy, census, apartment availability, sales activity, and projected move-ins. 
• Maintain professional relationships with prospects who are not immediately ready to move, using appropriate long-term follow-up and nurturing strategies. 

Professional Outreach & Referral Development 

• Establish, cultivate, and maintain relationships with external referral sources, including healthcare providers, discharge planners, social workers, senior centers, community organizations, professional associations, and other relevant partners. 
• Conduct regular outreach visits, presentations, educational sessions, networking activities, and follow-up with referral partners. 
• Represent CRISTA Senior Living at senior-focused events, professional trade events, healthcare settings, community gatherings, and other appropriate outreach opportunities. 
• Develop a consistent outreach plan with measurable goals for visits, contacts, presentations, referrals, and relationship development. 
• Educate referral partners and community members regarding available services, levels of care, admission considerations, and the referral process. 
• Maintain accurate records of referral sources, outreach activities, resulting inquiries, and relationship follow-up. 
• Identify opportunities to expand CRISTA Senior Living's presence within the Shoreline, Edmonds, Silverdale, and surrounding communities, as applicable to the assigned campus. 
• Build mutually professional relationships that support appropriate referrals while complying with organizational policies and applicable regulations. 
• Evaluate outreach effectiveness and adjust activities to strengthen referral volume, lead quality, and community visibility. 

Events, Tours & Community Engagement 

• Plan, coordinate, promote, and execute sales events, educational programs, open houses, prospect receptions, and other approved marketing initiatives. 
• Develop event objectives, target audiences, promotional plans, follow-up strategies, and measures of success in coordination with leadership and marketing. 
• Manage prospect invitations, registrations, attendance tracking, event preparation, and post-event follow-up. 
• Conduct professional tours for prospective residents, families, referral partners, and other approved visitors. 
• Personalize tours and presentations to reflect each prospect's interests, needs, questions, and potential placement. 
• Coordinate with appropriate community departments to ensure event spaces, apartments, materials, and other resources are prepared as needed. 
• Capture and document leads generated through events and ensure timely follow-up to advance potential residency opportunities. 
• Maintain a welcoming, professional, and informative experience that reflects CRISTA Senior Living's standards and values. 

Inquiry Management, CRM & Sales Reporting 

• Serve as the sales contact for assigned prospects and referral sources, ensuring inquiries are managed consistently and professionally. 
• Document all prospect interactions, communications, tours, follow-up activities, sales milestones, and outcomes in the designated customer relationship management (CRM) system. 
• Maintain accurate lead status, contact information, anticipated move-in dates, next steps, referral source details, and other required sales information. 
• Follow approved CRM procedures, documentation standards, response-time expectations, and data integrity requirements. 
• Review the sales pipeline routinely to identify overdue follow-up, stalled opportunities, upcoming decisions, and potential move-ins. 
• Prepare and submit sales activity reports, outreach summaries, occupancy updates, forecasts, and other required reporting within established timelines. 
• Communicate relevant sales and occupancy information to designated leadership and internal stakeholders. 
• Protect prospect and resident information in accordance with organizational policies and applicable privacy requirements. 

Move-In Coordination & Prospect Transition 

• Coordinate the sales-related aspects of move-ins from initial interest through application and transition to the appropriate community team. 
• Serve as a primary point of contact for prospective residents and families throughout the sales and application process for assigned service lines. 
• Coordinate application documentation and communicate requirements and next steps to prospects and their representatives. 
• Work with appropriate departments regarding financial qualification, clinical assessment, apartment availability, and placement requirements. 
• Communicate anticipated and confirmed move-in dates to designated staff using approved written communication channels. 
• Submit required signage and move-in preparation requests through established processes and within required timelines. 
• Ensure timely, accurate hand-offs to the appropriate operational teams. 
• Direct clinical, financial, and operational questions to the appropriate department and respect established departmental responsibilities. 

Sales Team Training, Onboarding & Mentorship 

• Support the onboarding and integration of new Sales team members by providing role-specific guidance, resources, and practical instruction. 
• Assist new team members in learning CRISTA Senior Living's sales processes, service offerings, community features, admission pathways, and prospect communication standards. 
• Provide training and coaching on CRM usage, lead management, sales documentation, follow-up expectations, tour preparation, sales presentations, and move-in coordination procedures. 
• Help new team members understand established workflows, communication protocols, referral development practices, and collaboration expectations with community departments. 
• Share effective sales techniques, outreach strategies, customer service practices, and approaches to managing prospective resident and family relationships. 
• Provide ongoing mentoring and informal coaching to support team members' professional growth, confidence, consistency, and effectiveness. 
• Demonstrate best practices through job shadowing, role modeling, collaborative tours, outreach activities, prospect follow-up, and other practical learning opportunities. 
• Serve as a resource for questions related to established sales workflows and direct policy, personnel, or performance concerns to the designated supervisor. 
• Collaborate with the Sales leader to identify onboarding needs, support training plans, and recommend improvements to training materials and procedures. 
• Provide constructive feedback and share observations regarding training progress with the appropriate supervisor when requested. 
• Help maintain consistent sales practices across assigned campuses while recognizing differences in community operations, services, and market needs. 

Market Conditions & Continuous Improvement 

• Monitor local senior living market conditions, competitor positioning, pricing, services, and occupancy trends. 
• Gather feedback from prospects, families, referral partners, and team members to identify improvement opportunities. 
• Review sales activity, referral performance, lead conversion, and event outcomes to assess effectiveness. 
• Identify recurring barriers to placement, sales performance, communication, and move-in readiness. 
• Recommend improvements to sales procedures, marketing strategies, onboarding resources, and team training practices. 

Additional Duties:   

• Attend all Sales meetings and work closely with the team on available apartments and appropriate placement. 
• Perform other related duties as assigned. 
• Work collaboratively with supervisor, coworkers, and residents. 

Conduct that reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).

ESSENTIAL QUALIFICATIONS

CHRIST CENTERED

• Belief that Jesus Christ is Lord and Savior.
• Is a committed Christian who is dedicated to continued spiritual growth and development as evidenced through a growing personal walk with God (e.g. daily spiritual rhythms of prayer, fellowship, Bible study, etc.).
• Prayerfully seeks God’s will in their own lives and in their ministry at CRISTA.
• Engages our ministry including staff and colleagues through prayer, participation in spiritual practices, leading devotionals and other spiritual practices.
• Affirms, aligns with and supports CRISTA’s Statement of Faith and Christian Community Representative Statement (CCC).
• Conducts themselves in a manner which reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).
• Demonstrates the values of a CRISTA leader.

EDUCATION

• Bachelor’s Degree in Hospitality Management, Business or Marketing from an accredited college or university recognized by the United States Department of Education or equivalent.  Relevant work experience may be substituted for education on a year-for-year basis.

EXPERIENCE

• Five years of Sales Experience within Senior Living Environment 
• Five years customer service/hospitality experience 
• Minimum of five years of working in a Senior Living facility 

OTHER CONSIDERATIONS

• A demonstrated interest and empathy for seniors, particularly in the healthcare setting. 
• Subject to call-back during emergent or special situations. 
• A deep understanding of business-to-business relationships. 
• Exceptional customer service skills. 
• Highly motivated and able to work in a fast-paced environment. 
• Able to work flexible hours. 
• Ability to pass background checks relating to DSHS Secretary’s List of Crimes and Negative Actions. (WAC 388-113). 

PREFERRED QUALIFICATIONS

EDUCATION

• Bachelor’s in Hospitality Management, Business or Marketing from an accredited college or university recognized by the United States Department of Education or equivalent.  

EXPERIENCE

• Five years of working in outside Sales and or Marketing in healthcare, senior housing, or related field
• Eight years of Sales Experience in a Senior Living community

SOFTWARE / EQUIPMENT KNOWLEDGE

• Point Click Care, Microsoft Office Suite, Sherpa, Sales Force, Enquire, and or related CRM

STATEMENT OF NONDISCRIMINTATION

CRISTA is a Christian, religious organization that lives out its faith-based mission through five ministries: CRISTA Camps, CRISTA Media, CRISTA Senior Living, King’s Schools, and World Concern.  As permitted by Title VII of the Civil Rights Act of 1964, CRISTA reserves the right to prefer employees of a particular religion and to require its employees to hold certain religious beliefs, engage in certain religious observances, and engage in or refrain from engaging in certain behavior, based on CRISTA’s religious beliefs. CRISTA’s employees must agree with and support without reservation CRISTA’s Statement of Faith and must conduct themselves in accordance with the religious beliefs and practices that flow from that Statement of Faith and CRISTA’s Christian Community Policy.

Among those employees and employment applicants who agree with and support without reservation and abide by the Statement of Faith and CRISTA’s Christian Community Policy, CRISTA does not unlawfully discriminate on the basis of race, color, national origin, age, sex, disability, genetic information, or any other protected characteristic. Based on its religious beliefs, CRISTA values and respects the dignity of all persons and appreciates the diversity of God’s creation.