Growth MarTech Senior Specialist

Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field.

4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis. Experience in Crypto, FinTech, or Technology is a strong plus.

Deep, hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM), with the ability to define Data Layer requirements, route ad tracking signals, and debug network setups.

Deep expertise in ad platform signals and mechanics. You must know exactly how ad platforms consume data and have hands-on experience solving platform-specific tracking challenges, including Meta CAPI, AEM, Google conversion signals, event postbacks to DSPs and ad networks.

Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase, including experience standardizing event taxonomies and overseeing both SDK and Server-to-Server (S2S) event integrations.

Understanding of advanced attribution frameworks (MMM, MTA) and proven experience designing and executing incrementality tests (holdouts, conversion lift studies).

Understanding of digital marketing economics, including user acquisition optimization, customer acquisition cost (CAC), lifetime value (LTV), cohort analysis, and paid media strategies.

Understanding of CDP/CRM tools (e.g., Segment, Braze) and how they route data signals to downstream channels and systems.

Understanding of privacy-centric tracking mechanisms (e.g., Google Consent Mode, SKAdNetwork). 

Advanced SQL skills for mining large datasets, creating custom tables, and executing ad-hoc analysis, alongside mandatory hands-on experience with Databricks and Tableau.

Exceptional communication skills with a proven ability to translate complex marketing and business needs into precise technical tickets for Engineering and Data teams.

Strong organizational skills with experience building comprehensive internal technical documentation and managing multiple high-priority projects in a fast-paced environment.