Campus Strategic Communications & Marketing Coordinator

The Strategic Communications & Marketing Coordinator is a campus-based communications professional responsible for developing, implementing, and evaluating integrated communications and marketing strategies that advance campus priorities. Working collaboratively with campus leadership, Institutional Advancement, and CT State’s Marketing team, the Coordinator develops engagement strategies that strengthen CT State’s reputation, support enrollment and student success initiatives, promote workforce and community partnerships, and increase awareness of campus programs, services, and achievements.

The Coordinator serves as the campus communications lead and primary liaison to CT State’s Marketing team, ensuring alignment with institutional branding, messaging, campaigns, and strategic priorities. The position combines strategic communications planning, marketing, media relations, content development, social media, executive communications, and stakeholder engagement to support both campus and statewide objectives.

This position will support CT State Manchester, Middlesex, and Asnuntuck campuses.
 

Under the direction of the Campus President, a Dean or other administrator, the Campus Strategic Communications & Marketing Coordinator is  accountable for developing and executing strategic communications and marketing initiatives that advance institutional priorities, strengthen stakeholder engagement, enhance campus visibility, and support enrollment, retention, workforce development, fundraising, and community outreach goals  This is accomplished through effective performance in these essential duties:
 

• →Develop and implement strategic communications and marketing plans aligned with campus and college priorities.
• →Create and manage integrated campaigns supporting enrollment growth, student success, workforce development initiatives, fundraising efforts, community engagement, and special events.
• →Develop and distribute press releases, maintain relationships with local media, respond to media inquiries, and identify opportunities to promote campus achievements and programs. When appropriate, refer media to the CT State Director of Media & Public Relations.
• →Coordinate creation and updating of website content pertaining to the campus and implement updates through the CT State Web Services team
• →Write, edit and produce documents such as reports, programs, invitations, fact sheets, flyers or other collateral that support campus programs services and events
• →Serve as the campus communications advisor to campus leadership for events, outreach, and campus-based events and initiatives.
• →Develop written remarks for the Campus President or Institutional Advancement staff, as needed
• →Research and advise campus leadership on opportunities to promote the campus
• →Oversee campus social media accounts and create content and engagement strategy;
• →Support the development of marketing materials, publications, reports, newsletters, digital communications, and promotional collateral.
• →Coordinate photography, videography, storytelling, and content creation efforts that strengthen institutional visibility and brand awareness.
• →Support campus events, community outreach activities, donor engagement efforts, and public-facing initiatives that advance institutional goals.
• →Coordinate with freelancers, contractors or other campus coordinators.

Additional responsibilities include:

• →Attendance and participation at convocation and commencement ceremonies
• →Service on assigned committees and task forces
• →Attendance and participation at committee, staff, informational and professional meetings which may occur during evenings and weekends.

This posting outlines qualifications, experience, and skills but is not limited to the full specifications in the official job description.

Bachelor’s degree in an appropriately related field together with two (2) or more years of related experience; or a combination of education, experience and training which would lead to the competencies required for successful performance of the position’s essential duties.

Required Knowledge, Skills, and Abilities:

• Professional practice of journalism, social media and public relations
• Copy writing
• Desktop Publishing
• Event Planning
• Photography
• Media Relations
• Presentation skills
• Have existing media relationships, or proven ability to establish those relationships, though demonstrated professional practice of social media and public relations.
• Ability to work effectively with individuals from diverse academic, socioeconomic, cultural, and ethnic backgrounds, including individuals with disabilities
• Excellent interpersonal, oral, and written communication skills
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Teams)

• Experience crafting communication materials for senior and executive administrators
• Experience developing visual presentations
• Experience serving and supporting populations historically excluded and marginalized in higher education 

To apply, please submit the following:

• A cover letter
• A current resume

In your cover letter, you must clearly address how your experience and skills align with each of the required and preferred qualifications.  The cover letter may be entered as text in the application system or uploaded as a single combined file with the resume.

Your resume must include the names of three (3) current professional references, including their titles, email addresses, and telephone numbers.

• Incomplete applications or those submitted after the closing date will not be considered
• Links to external resume or profile sites will not be accepted
• Apply online at: www.ct.edu/hr/jobs
• CT State Community College cannot sponsor work visas.
• Applicants must be authorized to work full-time in the United States

After the closing date, applications will be reviewed by a selection committee. Candidates selected for further consideration will be those who best meet the minimum and preferred qualifications and who submitted all required materials by the deadline.

The selection process may include interviews and practical exercises (e.g., written, technical, or simulation exercises). Finalists will be recommended to the Hiring Manager for final selection.

Employment offers are contingent upon:

• Proof of eligibility to work under the Immigration Reform and Control Act (IRCA)
• Successful completion of a background check, including granting permission to contact current and previous employers for verification, reference checks, criminal history, and, when applicable, credit or driving history checks

CT State is committed to maintaining a safe campus community.

Connecticut State Community College commits to bold and disruptive change by actively identifying, naming, and dismantling structural racism, systemic poverty, and other barriers; establishing equitable and anti-racist policies and practices; and empowering students, faculty, staff, and administrators to advance racial, social, and economic justice. Our core collective responsibility is to continuously assess practices and policies and transform the world we live in by eliminating inequities.

CT State Community College does not discriminate on the basis of age, ancestry, color, national origin, gender identity or expression, genetic information, learning disability, marital status, intellectual disability, physical disability (including but not limited to blindness), present or past history of mental disability, prior criminal record, race, religious creed, sex (including pregnancy and sexual harassment), sexual orientation, retaliation for previously opposed discrimination or coercion, veteran status, victims of domestic violence, sexual assault, and/or trafficking or any other federal or state protected class in its employment, programs, and activities, unless the provisions of Section 46a-80(b) or 46a-81(b) of the Connecticut General Statutes are controlling or there are bona fide occupational qualifications excluding persons in one of the above protected groups. 

For information regarding the nondiscrimination, disability, and Title IX policies/procedures, contact: Nicholas D'Agostino, Director of Equity and Civil Rights, CT State Community College, 185 Main Street, New Britain, CT 06051, 860-612-7075 or nicholas.dagostino@ctstate.edu.

CSCC IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER.