Vice President, Growth & Engagement

The Vice President, Growth & Engagement at University Online will serve as a leader responsible for driving enrollment growth and enhancing engagement strategies to support University ’s online programs. This executive position requires an entrepreneurial mindset, strategic vision, and a proven track record of success in student recruitment, marketing, and relationship management. Responsibilities Strategic Leadership: Develop and execute a comprehensive growth strategy to increase enrollment in University ’s online programs. Align marketing, recruitment, and engagement efforts with institutional goals for student success and program reputation. Enrollment Management: Lead initiatives to recruit, enroll, and retain students for online programs, focusing on diverse populations and underserved communities. Oversee the design and implementation of recruitment campaigns, leveraging data-driven insights and best practices. Set and achieve enrollment growth targets, ensuring scalability and sustainability. Marketing & Branding: Drive digital marketing campaigns, leveraging SEO, paid media, content marketing, and social media to attract prospective students. Partner with Executive team to produce compelling messaging and creative assets. Partnerships & Engagement: Build and maintain relationships with corporate, nonprofit, and community partners to generate leads and create opportunities for strategic collaborations. Participate in University ceremonies Engage with alumni and stakeholders to foster a robust referral network. Requirements Knowledge and Experience Minimum of 8-10 years of progressive leadership experience in enrollment management, marketing, or growth-focused roles. Proven success in driving enrollment growth for online or hybrid programs Demonstrated ability to achieve and exceed revenue and enrollment goals. Experience with commission-based or performance-driven incentive structures preferred. Exceptional leadership and team management capabilities. Strong analytical and decision-making skills with a data-driven approach. Excellent communication, negotiation, and interpersonal skills. Proficiency in CRM tools, digital marketing platforms, and enrollment analytics. Benefits