Lead Director – Beverage Category Manager

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

• Deliver sales and margin goals by capturing market share and thoughtfully managing all lines of the category P&L.
• Create a complex planogram (POG) structure that accounts for equipment needs, innovation, and local brand preferences; manage a complex set of standalone coolers relevant to many top-tier beverage brands.
• Negotiate and manage supplier contracts across numerous supplier partners, covering cooler placement, in-store space, and financial obligations.
• Lead and manage vendor relationships, collaborating and negotiating extensively with manufacturers and vendors to ensure brand and product strategies drive sales and profitability, while creating assortments and experiences (physical and digital) that build trust and drive trips with our customers.
• Manage both DSD and DC partnerships, holding them accountable for stocking the required product catalogue, maintaining appropriate in-store service levels, and conducting annual POG updates.
• Foster a strong, collaborative partnership with our Field Merchandise Manager team to ensure flawless execution of merchandising plans — some local — by jointly coordinating in-store merchandising functions.
• Develop and implement category plans (e.g., optimal SKU mix, ExtraCare loyalty program, weekly/seasonal/annual promotional programs) that reflect deep knowledge of our businesses, customers, and clients.
• Initiate and execute strategic promotional and marketing plans by collaborating internally with CVS partners (e.g., Pricing, Promotion, Finance, and Store Operations) and supplier partners.
• Lead and develop colleagues, including Category Managers, Managers, and analysts.
• Collaborate with internal and external partners to deliver compelling customer experiences.
• Partner closely with the CVS Digital team to strengthen CVS.com's market position, ensuring omnichannel capabilities are integral to the experience.
• Develop and maintain a strong understanding of current competition, while identifying new competitive opportunities.
  

The typical pay range for this role is: