Manager, Paid Social

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Manager, Paid Social is responsible for executing, managing, and optimizing paid social media campaigns that drive awareness, engagement, conversion, and customer loyalty. This role oversees day-to-day campaign operations across major social platforms, leveraging audience targeting, first-party data, creative testing, and performance analytics to maximize marketing effectiveness. The manager collaborates closely with internal marketing, creative, loyalty, analytics, and influencer teams, as well as external agency partners, to develop and implement data-driven strategies, continuously improve campaign performance, and deliver measurable business results aligned with organizational objectives.

The ideal candidate is a data-driven, results-oriented paid social marketer with experience managing and optimizing campaigns across major social platforms. They bring strong expertise in paid social and social search, audience targeting, performance analytics, and test-and-learn methodologies, with a proven ability to drive engagement, conversion, and business growth. A collaborative and proactive problem-solver, they excel at working across creative, CRM, loyalty, influencer, analytics, and agency teams while balancing strategic thinking with flawless execution in a fast-paced environment.

• Lead execution and optimization of paid social media campaigns across major platforms.
• Drive campaign performance through testing, analysis, and continuous optimization.
• Develop and activate targeted audience strategies using first-party and platform data.
• Partner with creative, content, and influencer teams to maximize campaign effectiveness.
• Monitor performance, provide reporting and insights, and manage agency partnerships to achieve business objectives.

• 3–5 years of experience in paid social media, digital media buying, performance marketing, or social search.
• Hands-on experience managing campaigns across major social advertising platforms and ad managers.
• Strong analytical, reporting, and campaign optimization skills, with the ability to translate data into actionable insights.
• Experience with audience targeting, segmentation, retargeting, and first-party data activation.
• Proven ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong cross-functional collaboration and communication skills.
• Experience executing test-and-learn strategies, including A/B testing and performance experimentation.
• Familiarity with influencer marketing, user-generated content amplification, and paid media best practices preferred.

• Experience with consumer-facing brands and marketing measurement methodologies (e.g., MMM, MTA, incrementality testing) preferred.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred.

High school diploma or GED required.

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.