Senior Manager, Supplemental Benefits growth

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Supplemental Benefits and Directed Spend Team is one of the fastest-growing business units across CVS, operating at the intersection of retail and healthcare. This role will own and drive key engagement and activation strategies, translating business priorities into scalable, high-impact member experiences.

The Senior Manager will operate with a high degree of autonomy, leading end-to-end execution of engagement initiatives, identifying opportunities to improve performance, and influencing cross-functional partners to deliver results. This role is accountable for driving measurable outcomes across activation, engagement, and program adoption, while helping shape the roadmap and long-term engagement strategy.

• →Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance
• →Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments
• →Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys
• →Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement
• →Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities
• →Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption
• →Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations
• →Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements
• →Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time
• →Provide mentorship and leadership, raising the bar for execution excellence

• 5–8 years’ experience in product, digital engagement, analytics, or related strategy roles
• Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes
• Strong analytical mindset with ability to independently identify opportunities and prioritize actions
• Proven ability to influence cross-functional teams without direct authority
• Strong communication skills with ability to synthesize and present insights
• Bachelor’s degree

• Omni-channel retail, healthcare, or fintech experience
• Advanced degree preferred

The typical pay range for this role is: