Digital Marketing Specialist (SEO/SEM)

Job Title

Job Description

• Update and publish content on the C&W Singapore website using Sitecore, including Insights pages, news and landing pages

• Load and maintain property listings on the website, ensuring details, images and availability are accurate and up to date

• Coordinate with global and regional web teams on site updates and issues

• Support search engine optimisation (SEO), including on-page content, keyword integration and content structure to improve organic visibility

• Support answer engine optimisation (AEO) to increase brand visibility, citations and referral traffic from AI search tools and LLM-powered platforms

• Support search engine marketing (SEM) execution, including ad copy, landing page content and creative assets for paid campaigns

• Build, test and send email campaigns and event invitations on the company's email platform

• Manage and develop the contact database, lists and segmentation, with support from the business intelligence team

• Ensure email activity complies with data protection requirements

• Report on opens, clicks and conversions

• Schedule and publish approved content on C&W Singapore's LinkedIn and other digital channels

• Maintain the content calendar and monitor comments, mentions and tags

• Manage the company's social advocacy tool, loading approved content

• Support the development and execution of digital campaigns designed to build awareness, generate engagement and capture qualified leads for priority Singapore business lines.

• Maintain Google Analytics (GA4) dashboards for the website and Insights pages

• Produce a monthly digital performance report covering web, search, email and social, with clear takeaways and recommendations

• Raise purchase orders and process vendor invoices and marketing claims in line with company finance procedures

• Track marketing spends against budget and keep budget records up to date

• Support month-end finance processes, including accruals and spend reconciliation

• Coordinate with finance and procurement teams for vendor management processes

• 3–5 years' hands-on experience in digital marketing, ideally in B2B, professional services or real estate

• Working knowledge of SEO and SEM, including Google Ads

• Experience with Google Analytics (GA4), including building reports and interpreting data

• Experience with a content management system; Sitecore strongly preferred

• Hands-on experience with an email marketing platform (e.g. Salesforce Marketing Cloud, Marketo, HubSpot or similar)

• Experience managing LinkedIn company pages and scheduling tools

• Comfortable with admin and finance processes such as purchase orders, invoices, claims and budget tracking

• Experience with audience targeting segmentation and campaign optimisation.

• Experience supporting or running B2B demand-generation and lead-generation campaigns.

• Highly organised and detail-oriented, with a strong focus on accurate, on-time execution

• Clear written English

• Awareness of AEO and how brands appear in AI search tools

• Google Analytics or Google Ads certification

• Basic HTML/CSS for troubleshooting web and email content

• Familiarity with Looker Studio, Power BI or similar dashboard tools

• Experience with a social advocacy platform (e.g. Sprinklr, Hootsuite Amplify, EveryoneSocial or similar)

• Canva or basic design skills for digital assets