CRM Marketing Manager

• Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation.
• Hands-on experience building automated customer journeys.
• Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
• Experience managing CRM across multiple markets and languages.
• Strong knowledge of email deliverability and campaign QA.
• Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms.
• Strong analytical and data-driven mindset.
• Comfortable working with technical and data teams.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable.
• Able to work independently in a fully remote environment.

The strongest candidates are likely to be currently working as a:

• CRM Manager / Lifecycle Marketing Manager
• Email Marketing Manager
• Marketing Automation Specialist
• Retention Marketing Manager
• CRM-focused Digital Marketing Manager

Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable.

Stage 1: HR interview — experience, motivation, and fit.
Stage 2: CMO interview — CRM expertise, strategy, and relevant experience.
Stage 3: CEO interview, where required.