Director, Creative Strategy (Paid)

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.

• Organic Social: You may also lead organic content strategies for Instagram and TikTok by owning content pillars, creative direction, briefing, and performance measurement.

• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.

• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)

• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.

• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.

• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.

• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

• 2+ years in a Director-level or equivalent leadership role, with experience leading creative strategy, managing teams, and driving performance marketing results.

• 4+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics. If you have not made any short-form video or driven creative strategy on Meta, this role is not for you.

• A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics. Examples of what you did to impact metrics like hold rate or CTR. Evidence of strong creative diversity that includes both highly designed and low-fidelity creative.

• You can storyboard, cut, and ship ads. You can jump into Figma to fix hierarchy and pacing, and into Photoshop or Illustrator to polish assets. Strategy-only folks will not be a fit.

• You speak in hooks, angles, and metrics. You know thumb-stop rate, 3-second hold, hook retention, CTR, and CPA, and you use them to decide what to test next.

• You already use tools like Claude, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume. You have shipped ads with AI-assisted elements, not just experiments.

• You’re an excellent communicator, both in writing and when presenting to clients. You give crisp, actionable feedback to designers and editors and know how to navigate pushback from clients

• You can turn vague goals into testable concepts, track results, and call the next iteration without hand-holding.

• Comfortable in Figma including Auto Layout, components, and systems. Strong in Adobe Creative Suite.

• No Meta performance creative ad experience.

• No portfolio link or no performance context.

• Strategy-only with no hands-on design ability.

• Not excellent in client presentation and salesmanship.

Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.