Product Marketing Associate (Social Media & Content) - Part Time

DataMax builds AI and data products. We are based in Munich with our engineering team in Tirana, and we have spent years building AI systems for large companies across Europe.

Now we are launching two products of our own:

- Toka, a CRM built for real estate professionals

- Vitrina, a CRM built for social media sellers

Both products use AI to take the manual work out of collecting, organising and following up on customer information.

We are an AI company, and we expect the person in this role to work like one. You will be given a full stack of AI production tools and the time to learn them. If you already build your content with AI in the loop, you will be at home here.

You will own how Toka and Vitrina positions on social media. This is a build-from-zero role. The accounts are new, the audience is not there yet, and your work is going to have a fundamental impact in building it.

You will produce short-form video and visual content, publish it across Instagram, TikTok, Facebook and LinkedIn, and run the conversation that happens underneath it. This is your stage, your audience, your voice.

• Produce 4 content pieces per week, 2 per product, mostly short vertical video
• Adapt each piece for Instagram Reels, TikTok, Facebook and LinkedIn with platform-appropriate hooks and captions
• Write captions in Albanian and English, and burn in subtitles
• Run the weekly posting calendar and keep the cadence
• Answer comments and DMs within the same business day, and stay active in Albanian real estate and online seller communities
• Track what people are posting in our space and bring back a weekly list of hooks and formats worth testing
• Attend 1-2 industry fair days per quarter with the team: capture footage on site, publish within 48 hours, collect contacts for sales
• Report monthly on reach, follower growth, engagement and clicks

• Albanian at native level, English at B2 or above
• A portfolio of social content you have actually published, on your own account or for clients. Live links, not certificates
• You can shoot and edit vertical video on a phone using CapCut or an equivalent, including subtitles and captions
• Basic design skills in Canva or Figma for carousels and static posts
• You are comfortable appearing on camera
• You understand how a hook works on TikTok and why the same cut underperforms on LinkedIn
• You use AI tools in your work already, or you are visibly quick at picking up new ones
• Available for occasional fair attendance, 1-2 days per quarter

• Fluency with AI content tooling. Any of: ChatGPT, Claude, HeyGen, Screen Studio, Opus Clip, Submagic, Veo, Runway, ManyChat or Predis in a real content workflow. We care that you know what each tool is bad at, not that you can list names
• Familiarity with the Albanian real estate market or the online seller scene
• An existing audience of your own on any platform
• Experience with Meta Business Suite, Metricool, Buffer or similar